E-Commerce Product Marketing Manager

2 weeks ago

Cincinnati, United States GENTHERM MEDICAL, LLC Full time

At Gentherm, we say, "It's about the person." We're with you on a cold winter day when you turn on your heated seat and steering wheel or helping manage patient body temperature in the operating room, recovering room or intensive care units. We take a human approach with everything we do. As the global market leader of innovative thermal management and pneumatic comfort technologies for the automotive industry we embrace the opportunity to create and deliver extraordinary solutions that make meaningful differences in everyday life. We do this by improving health, wellness, comfort and energy efficiency. We embrace an entrepreneurial spirit and combine that with our global leadership to deliver results. Working at Gentherm provides you the opportunity to not only shape the future of the automotive and medical industries, but also influence your career throughout the company. You will be engaged, challenged and inspired by our team to deliver leading thermal technologies that positively impact lives around the world. Job Title: Product Marketing Manager IMPACT and OPPORTUNITY We are looking for a results-oriented Product Marketing Manager (PMM) to own the vision, strategy, and roadmap for our portfolio of patient temperature management Class ll medical devices. The PMM will develop and execute the plan to accelerate growth across key geographies and all healthcare segments. We are seeking someone who can manage multiple complex projects in a growth oriented, fast-moving environment. Ideal candidates will have the ability to analyze and understand market segments to identify unmet needs and opportunities for growth. This role reports to the Sr. Manager, Marketing and Communications. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: The Product Marketing Manager is responsible for the development and execution of product strategy including ownership of the product pipeline, product positioning and pricing strategies. Responsible for understanding the competitive and market landscape for the portfolio. Identify meaningful and actionable insights and trends through market analysis, customer, and competitive data; including identifying adjacencies and white spaces related to our products. Owns Voice of the Customer regarding the satisfaction of current products, unmet needs, and market trends. Responsible for the marketing activities within the new product development process (NPI). Partner with R&D team in the translation of customer needs into product design features and specs. Partner with production and sales on forecasting to ensure proper inventory and to understand sales trends. Partner with Marketing team to develop product related marketing and sales enablement collateral. Develop and maintain relationships with key opinion leaders (KOLs) Oversee the design and delivery of global market/product training programs. Drive marketing program (best practice) replication across regions to deliver growth and/or maintain existing share. Review and report on performance indicators. Other duties as assigned. MINIMUM QUALIFICATIONS: Bachelor's degree in Business Administration, Marketing, or other related field 7-10 years of product marketing/management experience Medical device or healthcare product marketing experience Successful product launch experience Analytical, excellent listener and communicator Flexible, adaptable, team-oriented work style Strong project management skills Exceptional verbal, written and interpersonal skills Strong ability to collaborate across functions PREFERRED QUALIFICATIONS: Experience with marketing content creation and strategy TRAVEL: 10-25% local, US and potential for Global COMPETENCIES: Deliver Results Understand the mission and output of your team; set SMART objectives and deliver Drive Change Focus on

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