CRM Marketing Coordinator

3 weeks ago

Richardson, United States Fossil Full time
Make an Impact

The CRM Marketing Coordinator is responsible for supporting North America CRM strategy development, execution, and reporting for specified owned brands - Fossil (US, Canada), Watch Station (US, Canada), Skagen (US), and Michele (US).

Primary Responsibilities:
  • Project manage e-mail marketing programs using the CRM Email Briefs and Workfront management tool and maintain the e-mail SmartSheet marketing calendar
  • Proactively monitor all required assets needed by developers to build all upcoming email campaigns have been delivered in a timely manner and provide alert for any campaigns at risk
  • Oversee QA process for email campaigns to ensure content is accurate, links are functional, and maintain accessibility standards.
  • Open up workfront jobs and provide task due dates for cross functional teams
  • Partner with HTML email coding partner to execute email builds (timeline, coding guidance, Salesforce Marketing Cloud (SFMC) content builder, pre-deployment QA testing, etc.)
  • Support development and execution of CRM tests to drive performance optimization
  • Build weekly dynamic content and any new personalization opportunities
  • Pull weekly, monthly and quarterly performance analytics & insights, share key learnings with CRM team
  • Analytics resources include: Google Analytics, Salesforce Marketing Cloud, Tableau, etc.
  • Build and maintain strong relationships with global teams, vendors/partners, and cross-functional departments
  • Provide additional reporting/admin task support to the team to meet deadlines and targets
  • Execute A/B testing plans with guidance CRM team
  • Maintain email calendars are up-to-date with any promotional updates and provide solutions for larger changes
  • Maintain and pull new audience segments for upcoming tests
  • Support and work closely with Email Specialist on any upcoming tests and/or enhancements
Who We Are

At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion

Your Skills
  • Must have experience in Salesforce Marketing Cloud (email building, scheduling, managing data extensions, using Content Builder)
  • Experience with CDP, other CRM platforms is a plus
  • Experience with Movable Ink and/or other dynamic content platform tools a plus
  • Strong verbal and written communication skills
  • Strong organizational and prioritization skills to provide support to five brands
  • Desire to learn and grow in a fast-paced environment
  • Problem solver and quick thinker


Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com. #LI-Hybrid, #LI-Onsite, or #LI-Remote #LI-personalized hashtag

The Perks

• Comprehensive benefits package inclusive of health and well-being services

• 401(k) match and education on retirement planning

• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule

• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays

• Hybrid working schedules

• Tuition Reimbursement on approved programs

• Fossil Merchandise Discounts

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