Business Development and Marketing Manager

3 weeks ago

Charlotte, United States Hedrick Gardner Full time
Company Description

Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.

For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With offices in Charlotte, Raleigh, Wilmington, and Asheville, North Carolina; and Columbia, South Carolina, Hedrick Gardner is one of the largest litigation and dispute management firms in the Carolinas.

We've earned our reputation as a top litigation defense firm through our accomplishments in the courtroom. Our attorneys aggressively defend our clients' interest inside and outside the courtroom, and tailor the representation to meet each client's needs either through a trial or negotiating an early resolution. Client satisfaction is always a priority.

Job Description
  • Implement and drive Hedrick Gardner's business development & marketing efforts by partnering with the firm's leadership (Management Committee & Business Development/Marketing Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plans
  • Oversees the firm's business development & marketing budget
  • Manages and further develops the firm's social media presence
  • Maintains and develops the firm's website, including firm and attorney profiles, practice descriptions, and electronic newsletters (internal & external) and alerts
  • Maintains firm databases utilized for business development & marketing (CRM)
  • Evaluate and manage firm memberships
  • Works with partners to coordinate RFP opportunities
  • Assists attorneys with putting together (and participating in) client presentations & speaking engagements
  • Oversees and coordinates event planning (internal & external)
  • Co-lead the firm's business development/marketing committee, including setting agendas, maintaining projects list, etc.
  • Coordinates initial training for new attorneys & laterals about the firm's business development & marketing efforts and strategy
Qualifications
  • Prior business development & marketing management experience with business litigation/insurance defense/civil defense litigation firm or similar preferred
  • Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization
  • Must have excellent communication, presentation, and interpersonal skills
  • Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress)
  • Familiar with SEO and Google Analytics, including setting goals, interpreting metrics, and implementing projects to improve online performance and visibility
  • Excellent writing skills and the ability to understand the attorney-client relationship are critical
  • Must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and follow-up marketing opportunities for the firm and individual attorneys
  • Ability to evaluate opportunities for business development and manage a budget
  • Understands the needs and expectations of law firm clients
  • Experience writing proposals and responses to requests for proposals preferred
Additional Information

Work Environment:
  • Indoor Office Setting
  • Hybrid position after an initial in-office training period
  • Must be willing and available for occasional travel as needed and required by the position's specific duties and responsibilities
Benefits:
  • Medical
  • Dental
  • Vision
  • Life
  • Short-term Disability
  • Long-term Disability
  • HRA
  • FSA
  • 401K
  • Pet Insurance
  • Paid Holidays
  • PTO
Benefit Conditions:
  • Waiting period may apply
  • Only full-time employees eligible

Ability to commute/relocate:

This position can work out of the firm's Charlotte or Raleigh, NC office. Must be able to reliably commute or planning to relocate before starting work.

Hedrick Gardner is committed to the equal employment opportunity of all individuals regardless of their race, color, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by local, state, or federal law.

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