Senior Associate, Digital Investment

2 weeks ago


New York County New York, United States Carat Full time
Job Description

Senior Associates support Manager/Sr. Managers in building programmatic media campaigns across clients within the dentsu portfolio of agencies including Carat, dentsu X and iProspect. You will receive on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications. This position can be performed remote and will report into the Director.

Main Accountabilities:

Holistic understanding of digital, deeper understanding of optimization strategy

You will support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance indicators, reporting, and updates

Complete quality assurance per dentsu QA process within ad server, buying platform or demand side platform

Understand and complete responsibilities to traffic in the ad serving process. Be the account point person for agency ad operations coordinating assets for upcoming campaign launches

Build relationships with agency team counterparts (planning/activation/ad ops/analytics) and Client Centers

Troubleshoot basic campaign delivery and performance issues independently

Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process

Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery

You will become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components

Interpret performance reports to provide applicable insights


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