Copy Supervisor
Found in: Resume Library US A2 - 6 days ago
It’s never just a piece of copy. It’s an opportunity to make great advertising creative, to develop a relationship with our audience, to bring valuable healthcare information to real people in need. That’s our attitude at Digitas Health.
Maybe that’s your attitude too. Maybe your proudest professional moments have come when you applied a consistent voice to the myriad marketing assets of your pharmaceutical client: a voice that showed respect for the reader and accuracy in content. Or maybe you turned just the perfect phrase to explain that complex product offering, transforming a clinical morass into clear communications. That sound familiar? If it does, we should meet.
Digitas Health, an agency focusing on the pharmaceutical sector, is looking for a tough ‘n’ talented Copy Supervisor to partner with us to lead copy development across one or more brands, ensuring clinical accuracy, editorial elegance and consistency in brand voice. In short, generate exceptional, appropriate copy and direct other Copy Writers to do the same.
The ideal candidate will have a winsome attitude, understand the ever-changing interactive advertising landscape, and be anything but a yielding when it comes to enforcing copy development do’s and don’ts.
Responsibilities:
Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
See copy decks and manuscripts through development and to launch (in partnership with Editorial)
Deliver fluent knowledge of interactive capabilities, content development and editorial flow
Develop original content for new projects, and collaborate with Medical Director when needed
Help mentor more junior Copy Writers, developing their ability to produce quality work
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