Vice President, Fragrance Marketing

4 weeks ago

New York County New York, United States Christian Dior Perfumes Full time
Job Description

The Vice President of Fragrance Marketing will lead the Fragrance Marketing team to ideate, design, and oversee the local marketing platform for Christian Dior’s Fragrance businesses across:

Core women’s fragrances

Core men’s fragrances

Premium fragrances and experiences

This position will also be the point person for the full Christian Dior brand expression during Key Consumption Periods (KCP’s) including Valentine’s Day, Mother’s Day, Father’s Day, and Vacation.

Through close cross-functional partnerships, bring marketing plans to life to achieve the Dior Fragrance growth objectives and contribute to overall Parfums Christian Dior profitability for the US and North America.

Principal Duties and Responsibilities:

Influence the development of the Fragrance product portfoliosLeverage consumer data points (quantitative, qualitative, competitive) to influence global marketing partners in creating products and offerings that are designed for success in North America – including product needs to fulfill portfolio gaps and specific sizes/formats to achieve specific consumer goals

Propose promotional and added value offers that maintain brand guidelines while addressing local market needsIdentify gaps in saleable offering to drive the full Parfums Christian Dior business during Key Consumption Periods

Identify opportunities for any non-saleable items needed to deliver sales objectives

Portfolio management to:Improve differentiation within the existing fragrance offering

Identify opportunities for any product launches and discontinuations

Influence the development of communications that promote our fragrance franchises and hero productsDemonstrate an expertise of the competitive environment within the core women’s, core men’s and premium fragrance marketsCommunicate monthly competitive activity (i.e., sales, trends, new launches, brand activations, media activity, in-store activity) to key global counterparts and local cross-functional teams

Identify differentiating angles, moments, and stories that Dior could leverage to build sales, market share, and improve category ranking

Coordinate with media teams on media briefs and media plans, especially identifying audience profiles, key targets, and new media opportunities

Lead the process of developing marketing assets to drive new launches, Key Consumption Periods, and hero productsWork with PR/Communications on influencer content briefs

Collaborate with Education/Events teams on specific activation messaging, materials, and requirements

Identify media asset needs with Media/eRetail teams to fulfill brand- and retailer-specific campaigns

Collaborate with eCommerce teams on product-page needs for visual assets, video assets, and SEO-optimized copy

Lead national (retailer-agnostic) brand marketing initiatives designed to achieve business goals and increase active Dior Fragrance clients including:  sampling, GWP strategies, education/events calendar, seasonal calendar of priorities

Support Operational Marketing (especially Trade Marketing) to build marketing activation plans specific to each retailer and their unique client strategies

Partner with Visual Merchandising to conceptualize, develop, and execute in-store needs including Visual Weeks, Dior-specific permanent merchandising, brand statements within retailer-specific environments, etc.

Work closely with Retail Innovation teams on direct-to-consumer initiatives

Develop the vision for Dior’s fragrance distribution network (i.e., distribution strategy among wholesale and owned distribution channels), then partner with Operational Marketing on rollout and execution of guidelinesIdentify which retailers to partner closest with for key launch moments and to drive on-going business

Collaborate with Operational Marketing to identify any selling needs to execute distribution at retailers, including:  testers, point-of-sale fixtures, merchandising elements, promotional sets

Present Fragrance marketing strategy and initiatives at retailer meetings and at the annual Dior Commercial Conference

Lead pricing exercises for the Fragrance portfolio including gaining alignment on pricing strategy for on-going and promotional SKU’s

Oversee reporting of current sales trends and inform future forecast planningLead team on reporting retail sales and overall product performance monthly – setting annual and monthly Fragrance sales projections and continually revising annual projections based on YTD performance

Anticipate and react to changing sales trends to impact production forecasts – increasing forecast accuracy across both saleable and non-saleable items to reduce excess/obsolete inventory and avoid out-of-stock situations at retail

Supervise, lead, and develop the Fragrance team talentsEnsure daily activities are aligned to driving the strategic Fragrance priorities

Driving on-time delivery of business needs including procedures, forms, analyses, and reports critical to the execution of marketing plans

Lead accurate reporting and communication of information

Ensuring teams remain motivated and engaged

Developing business-analytic skills of the team and category-specific skills (i.e., fragrance evaluation, consumer behaviors)

Supervision Received:

SVP of Marketing

Supervision Exercised:

Two direct reports (Senior Director and Senior Manager)

Total team of five talents

  • Director, Fragrance Marketing

    2 weeks ago

    New York, United States LVMH Perfumes & Cosmetics Full time

    Company Description From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in...

  • Director, Fragrance Marketing

    3 weeks ago

    New York, United States Christian Dior Perfumes Full time

    Job DescriptionJob DescriptionCompany DescriptionFrom 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition...

  • Vice President, U.S. Marketing and Communication

    1 day ago

    New York, United States Guerlain Full time

    Job DescriptionJob DescriptionCompany DescriptionSince 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of...

  • Vice President, U.S. Marketing and Communication

    7 hours ago

    New York, United States LVMH Full time

    Poste The Vice President, U.S. Marketing and Communication will drive all aspects of Marketing Strategy and Execution for Guerlain in the US, with a keen focus on global strategy alignment and a direct-to-consumers approach. Develop and direct marketing plans with a view to increasing local U.S. market share, competitive positioning, brand awareness, and...

  • Vice President, Marketing

    7 days ago

    New York, United States United Way of New York City Full time

    **Position**:Vice President, Marketing & Communications **Reports to**:Senior Vice President, Chief Development Officer **Organization Summary**: United Way of New York City (UWNYC) is a nonprofit mobilizing people and organizations to eradicate barriers and create opportunities that improve the lives of low-income New Yorkers. Part of the United Way...

  • Vice President of STEM

    4 weeks ago

    New York County, New York, United States KIPP Foundation Full time

    Job Description About The Position  The Vice President of STEM leads the K-12 math and science vision for all KIPP schools and oversees the Math and Science Teams. Additionally, the Vice President of STEM collaborates with the Teaching and Learning Leadership team, including the Vice President of Literacy and Humanities, Vice President of School Support,...

  • Senior Vice President, Marketing

    1 month ago

    New York, New York, United States CD Baby Full time

    We empower creators to distribute their music on Spotify, Apple Music, Instagram, YouTube, Amazon Music, Pandora, Facebook, TikTok, and 150+ other platforms around the world.We are seeking a highly skilled and dynamic individual to join our team as Senior Vice President, Marketing.In this role the SVP, Marketing develops the strategy and leads the global...

  • Vice President of Business Development

    1 month ago

    New York, New York, United States Hammes Full time

    Our capabilities include real estate strategy and planning, project management, development, investment and property management for healthcare clients and other leading institutions.Hammes is consistently ranked as one of the nation's top healthcare developers by both Modern Healthcare's Construction & Design Survey and Revista's Outpatient Healthcare Real...

  • Vice President

    4 weeks ago

    New York, New York, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...

  • Vice President

    1 month ago

    New York, New York, United States Arena Investors, LP Full time

    Arena Investors, LP is a global investment management firm that seeks to generate attractive risk adjusted, consistent and uncorrelated returns by employing a fundamentals based, asset-oriented financing and investing strategy across the entire credit spectrum in areas where conventional sources of capital are scarce.Arena is looking to expand the Securities...

  • Vice President

    4 weeks ago

    New York, New York, United States Santander Full time

    Vice President - Leveraged Finance Credit Risk OfficerThe Leveraged Finance Credit Risk Officer - Vice President, reviews credit applications submitted by the front office to prepare executive summaries for the management of the Credit Department.Scope of the analysis and review includes, but not limited, to quantitative and qualitative analysis of the...

  • Vice President, Investment Banking

    4 weeks ago

    New York County, New York, United States Two95 International Inc. Full time

    Position: Vice President Location: New York Duration: Full Time Salary: Market Requirements Vice Presidents in Turnaround & Restructuring Services at AlixPartners, LLP typically have: Minimum 3-5 years of relevant experience is preferred in a professional services or consulting firm environment. Experience in the troubled company arena is desired but...

  • Vice President of Engineering

    5 days ago

    New York, United States GreenBridge Energy Full time

    GreenBridge Energy are partnered with an extremely influential utility scale battery energy storage business, currently in hyper-growth phase! Title: Vice President of Engineering Our customer is a pioneering leader in the development of cutting-edge battery technologies. Their commitment to innovation and safety has positioned them at the forefront of the...

  • Vice President

    3 weeks ago

    New York County, New York, United States Vericast Full time

    Job Description Vericast is looking to add a Vice President, Vertical Digital Sales to their team! The ideal candidate must have demonstrated success leading leaders and sellers to be highly skilled in both new business development and driving strategic account growth through cross-selling. In this role, the Vice President is responsible for: Delivering...

  • Vice President of Sales

    2 weeks ago

    New York, United States VR 360 Action Full time

    VR 360 Action is a Brooklyn-based company dedicated to merging traditional games with immersive VR technology. Our virtual reality simulators provide an unparalleled experience by combining state-of-the-art hardware, the finest software, and elite designs, all geared to bring back the golden age of arcade gaming. Our business model is designed to increase...

  • Vice President of Engineering

    4 weeks ago

    New York, United States GreenBridge Energy Full time

    GreenBridge Energy are partnered with an extremely influential utility scale battery energy storage business, currently in hyper-growth phase! Title: Vice President of EngineeringOur customer is a pioneering leader in the development of cutting-edge battery technologies. Their commitment to innovation and safety has positioned them at the forefront of the...

  • Vice President, Brand

    7 days ago

    New York, New York, United States Edelman Full time

    Edelman has helped evolve, promote and protect some of the world's most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only "buy in" to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods,...

  • Vice President, Compensation

    7 days ago

    New York, United States BlackRock, Inc. Full time

    Become a trusted partner and provide consultation and analytical support for the implementation and administration of global compensation programs, working with compensation colleagues and partners across HR - Navigate through a variety of complex pr Compensation, Vice President, President, Management, Skills

  • Vice President, Creative Director

    1 week ago

    New York County, New York, United States Digitas Health Full time

    Job Description Here's what we expect from you: You are the mentor, manager and motivator of a creative group. You win pitches and gain client confidence as a leader who can be relied upon to manage large-scale, cross channel deliverables. Above all else, you and your team understand that achieving results in improving the creative product is the most...

  • Vice President of Credit

    1 week ago

    New York City, United States DigitalBridge Group Inc. Full time

    DigitalBridge Credit is a private credit financing company that provides non-dilutive capital alternatives to equity for digital infrastructure companies. Our team of experts have dedicated their careers to managing public and private credit portfolios, and this experience combined with DigitalBridge's vast resources and industry relationships allow us to...