Integrated Marketing

Found in: Resume Library US A2 - 7 days ago


South Jordan Utah, United States Cricut Full time
Job Description

Cricut is looking for a proactive, highly motivated marketing professional to join our Integrated Communications team.  As an integrated marketing and communications manager, you will be responsible for supporting and executing awareness campaigns and brand partnerships from start to finish and analyzing both performance and potential to improve brand visibility and customer acquisition. In this role, you will build integrated, cross-channel campaigns based on insights by collaborating with team members from across the organization — including Content, Creative, Platform Marketing, Digital, Product, Sales, and agencies.

If you want to be at the forefront of growing a successful and vital program, this is for you. This role reports to the Director, Communications.   

Responsibilities:

Develop and manage brand marketing programs and partnerships, including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement

Work with the broader marketing and communications team to brainstorm, plan, and execute integrated campaigns

Manage brand partnerships, including marketing of licensed content, in support of awareness strategies and campaigns

Analyze program performance to improve opportunities, performance, and partnerships

Partner with cross-functional stakeholders including executives, PR, Brand Strategy, Creative, Content, Channel Marketing, Education, Platform Marketing, Digital, Product, Sales, and external agencies to create assets and execute programs

Identify areas for improvement or opportunities for new approaches, and work cross-functionally to implement

Stay on top of marketing and communications trends to inform current and future programs


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