Director of Loyalty, Global

Found in: Resume Library US A2 - 1 week ago


Manhattan Beach California, United States Skechers Full time
Job Description

Skechers is seeking an experienced and strategic Director of Loyalty, Global to join our Digital Team. As the new Director of Loyalty, you will be responsible for leading the strategy and execution of our loyalty program domestically, as well as the expansion into new regions.

Essential Job Responsibilities

Develop and execute a comprehensive global loyalty strategy and framework that aligns with Skechers business objectives and meets the needs of local markets.

Collaborate with cross-functional teams to ensure seamless integration and alignment of loyalty strategies with marketing, customer service, product, finance, etc.

Define, track and report out on objectives and key results for the loyalty program.

Partner with Analytics team to analyze global customer data, market trends and regional preferences to identify opportunities for program enhancements and tailor loyalty offerings to specific markets.

Oversee the development, execution, and documentation of loyalty program launches in new territories.

Understand customer behavior, CLTV, preferences, and pain points through user research, data analysis, and direct interactions and translate insights into actionable product improvements.

Stay abreast of industry trends, emerging technologies, and best practices in global loyalty programs, integrating relevant insights into program design and strategy.

Develop an A/B Testing roadmap for our digital platforms and retail stores to optimize current features, messaging, experiences, etc. Partner with CRO team and Retail ops to manage and execute tests.

Foster strategic partnerships with external vendors, agencies, and technology providers to optimize program effectiveness and drive innovation.

Manage a team of loyalty professionals, providing guidance, coaching, and support to ensure successful program execution on a global scale.

Collaborate with executive leadership and key stakeholders to present program updates, performance reports, and strategic recommendations. 

Supervisory Responsibilities

Yes



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