Associate Manager, Global Media

4 weeks ago


El Segundo California, United States Mattel Full time
Job Description

The Opportunity: 

We are seeking a dynamic and experienced media professional to join our global media team.  The Associate Manager, Global Media will oversee the global media plans for all regions for Mattel’s brands, working closely with the Director, Global Media, global brand marketing, creative, communications, digital marketing, regional commercial marketing and regional media teams. 

You will work in partnership with regional marketing and regional media teams to consolidate input, develop paid media strategies, and execute global media frameworks that leverage global scale and enable local excellence.  You will also provide strategic oversight of corporate goals including learning agendas, performance reporting, creative and media integration, and agency management.

You will be responsible for contributing to global media updates to internal stakeholders including regional marketing and media teams, global brand marketing, finance, and senior management.

What Your Impact Will Be: 

Support the global media process by working closely with the global marketing team, the regional media team and the regional marketing teams to help facilitate media frameworks that are on-strategy, deliver global brand objectives, and consider local needs.

Work closely with global brand teams to enhance global media strategies and briefs that local teams will utilize to brief local media agencies.

Partner with regional media and marketing teams to develop and monitor global paid media thresholds.

Work with cross functional teams in marketing, regional media, and marketing communications to develop global platform strategies for media and creative in digital video, social, and display.

Collaborate with regional media teams, the global marketing teams, and finance on the global media budgeting process.

Collaborate with cross functional teams & Marketing teams on integrated marketing communication plans that drive our business.

Contribute to bi-annual global media reviews and provide updates on media innovation and global cross regional media opportunities.

Partner with the Global Business Insights and Marketing teams to identify test-and-learn opportunities.

Contribute to media measurement and performance updates to the global marketing and commercial organizations and consolidate in-market asset performance insights to creative and communications team.


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