Email Marketing Specialist

2 weeks ago

Alpharetta Georgia, United States Naylor, LLC Full time
Overview:
Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our  integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development solutions, e-learning solutions, and association advising services. 

 

The Email Marketing Specialist will be responsible for crafting and executing email marketing campaigns across various projects within the Naylor Association Solutions portfolio. They will work closely with project stakeholders to develop targeted email strategies that drive engagement, conversions, and revenue. Responsibilities include email campaign planning, content creation, audience segmentation, A/B testing, performance analysis, and optimization. 

Responsibilities:
Develop and implement email marketing strategies aligned with project goals and objectives (sales emails, digital edition emails, product awareness emails, etc.). 

Create engaging email content, including copywriting, design, and layout. 

Segment email lists based on audience demographics, behavior, and engagement metrics.  

Conduct A/B testing to optimize email performance and conversion rates. 

Utilize email marketing automation tools to streamline campaign execution 

Monitor email deliverability, open rates, click-through rates, and other key metrics. 

Collaborate with cross-functional teams to ensure alignment of email campaigns with overall marketing initiatives. 

Stay updated on industry best practices and emerging trends in email marketing.  

Embrace the opportunity to pioneer in a new role and drive positive change within the email marketing function, proactively identifying and solving issues as they arise. 

Qualifications:
Bachelor’s degree in marketing, communications, or related field. 

Proven experience in email marketing campaign management and execution. 

Strong understanding of email marketing best practices. 

Strong copywriting and content creation skills. 

Proficiency in email marketing platforms 

Analytical mindset with the ability to interpret data and make data-driven decisions. 

Excellent communication and collaboration skills. 

Detail-oriented with strong organizational skills. 

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.

IND123

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