Direct-to-Consumer Marketing Internships

Found in: Resume Library US A2 - 2 weeks ago

New York County New York, United States NBCUniversal Full time
Job Description

Academic Year Internship Program: 

Applications Close: April 26th at 11:59pm ET. Pro Tip: Submit your application as soon as possible – applications could close earlier due to applicant volume  

Program Dates: September 16, 2024 – April 18, 2025 

Time Commitment: 16-24 hours per week. Exact schedule to be determined based on business need.  We will do our best to accommodate course schedules. 

Format: Opportunities listed will be fully virtual. 

To Apply: 

Submit a one-page resume that outlines your work experience, accomplishments, and your graduation month and year. 

Submit a cover letter that highlights your passion for NBCUniversal, the locations (listed below) you are open to for internships, and your top areas of interest (opportunities listed below). 

Upload a transcript (unofficial transcripts are fine) that confirms your status as an actively enrolled student in a degree-granting program. 

At Peacock you’ll find more than a job. Here you’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.      

Adding to the rich history of NBCUniversal, Peacock is able to leverage a vast portfolio that includes broadcast and cable networks, classic and blockbuster films, sports and news.  As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us.      

We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights   

Areas of placement may include, but are not limited to: 

Platforms Editorial (Sports): The Content Merchandizing & Operations group is responsible for curating and programming all the content, collections, events, and user interactions on the Peacock platform. Working in conjunction with the Strategy, Marketing, Metadata, Creative, and many other teams, we come up with the curation plan for the platform and enter it into a CMS. The team is currently broken into three sections: one focusing on overall curation of the platform, another focusing on the live events and sports streamed on the platform, and a third focusing on testing. The Sports & Live Events intern will primarily work on sports metadata optimization, live event coverage, sports imagery, and more. 

Platforms Editorial (Entertainment): The Content Merchandizing & Operations group is responsible for curating and programming all the content, collections, events, and user interactions on the Peacock platform. Working in conjunction with the Strategy, Marketing, Metadata, Creative, and many other teams, we come up with the curation plan for the platform and enter it into a CMS. The team is currently broken into three sections: one focusing on overall curation of the platform, another focusing on the live events and sports streamed on the platform, and a third focusing on testing. The Entertainment intern will primarily work on platform curation, metadata optimization, WWE live events, Election, special curation for events like Halloween and New Years, brand hub promotion, and more.

MarTech (Product Management): The Marketing Technology Intern will join the MarTech team at Peacock. Directly enabling the product management of Peacock’s MarTech stack; the intern will gain exposure to marketing strategy, AI & emerging technology tools, subscriber engagement products, product management methods, and data & infrastructure considerations. During the internship, they will develop and maintain documentation critical to enabling business teams and ensuring transparency. They will be an integral part of launching new acquisition and engagement products and experiences. They will also have the opportunity to support the Comcast NBCUniversal Summit – a key touchpoint to share the latest & greatest in MarTech and to deepen the relationship of MarTech teams across the organization.  

Web Strategy, CRO (Films & NBC Entertainment): The Peacock Web Strategy & CRO team sits on the Product Marketing team and oversees all growth opportunities pertaining to Peacock’s website and mobile app stores. Web Strategy & CRO touches mostly every major cross-functional workstream at Peacock, including Brand Campaigns and Peacock Originals launches, as well as any/all SEO areas of opportunity that exist in our vast library of content.  

DTC Solutions and Operations: This intern will support the TVE editorial team, which is responsible for the editorial curation and programming of (url removed) and the NBC app, as well as programming the suite of NBCU Cable Entertainment network apps, including Bravo, SYFY, USA and others. The intern will gain experience in the workflows for publishing and curating editorial content across the various brand apps, as well as measuring content performance. Responsibilities may include: supporting the Director of Solutions & Operations with key digital integrations across the TVEverywhere brand apps & Peacock (as well as (url removed) and (url removed)), assisting the wider editorial team with key production tasks and updates, and updating documentation regarding editorial processes and workflows. 

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