Social Media and Marketing Manager

4 weeks ago


New York, United States Irving Place Foods Full time

ABOUT US:

We are a woman-owned early-stage consumer startup with a proven track record and exciting growth prospects for our innovative product portfolio in the BFY food space. Our small founding team of Harvard MBAs is on a mission to help Americans fuel their day right, and we are looking for our first hire to lead our launch marketing. This is a hands-on role with great exposure to different areas of building an early-stage startup. You will work closely with the CEO to achieve our ambitious revenue objectives and have the unique opportunity to shape and tell our brand story. If you are a doer and a go-getter who is highly fluent in social media and passionate about building digitally native consumer brands, get in touch.


ABOUT THE ROLE:

  • Customer Acquisition: Drive customer acquisition by developing and implementing effective marketing campaigns across various channels including social media, email marketing, digital advertising, and SEO
  • Content Creation: Create engaging and compelling content to support marketing initiatives and increase brand awareness. Capture user-generated content for organic marketing
  • Social Media Community Management: Develop and engage an organic social following through relevant content and active community management on primary social media channels
  • PR and Influencer Marketing: Identify and execute collaborations with influencers to amplify brand reach and generate buzz. Build and maintain relationships with relevant media outlets to secure media coverage
  • Partnerships: Source and execute strategic partnerships with other emerging brands
  • Research and Analysis: Conduct market research to gain insights into consumer behavior, market trends, and competitors. Analyze campaign performance and optimize strategies to maximize ROI. Track, analyze, and report on key marketing metrics
  • Brand Marketing: Collaborate with founding team on engagement with full-stack design agency


ABOUT YOU:

  • Bachelor's degree in marketing, business, or a related field
  • 2+ years of direct experience in DTC marketing, social media management & content creation
  • Creative thinker with a passion for building outstanding consumer brands
  • Excellent communication skills: ability to effectively convey brand messaging and engage with target audiences
  • Self-starter with a high level of initiative, resourcefulness, and ability to work independently. Energized by challenges and thrives in a fast-paced, dynamic start-up environment
  • Previous product launch experience in F&B / CPG preferred


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