Sr Manager, Digital Demand Strategy

Found in: Resume Library US A2 - 3 weeks ago

Kansas City Missouri, United States BlueScope Buildings North America Full time
Job Description

We're on an exciting journey to redefine Digital Marketing at Bluescope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. In this role, you’ll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success. If you're passionate about marketing and technology, and want to contribute to something substantial, this role could be the perfect opportunity for you.

The Sr Manager of Digital Demand is responsible for elevating the impact of marketing by developing and implementing modern digital marketing strategies that drive focused growth for the business. We're seeking an experienced, energetic, and results-driven digital marketer with a focus on demand generation and effective measurement strategies. This role is a dynamic blend of strategic thinking and hands-on execution, where your dedication to the craft will empower our business partners to achieve their goals through cutting-edge digital marketing strategies and tactics. As a pivotal player, you will actively contribute to reshaping our digital landscape, cultivating our digital demand capabilities from the ground up, and crafting extraordinary end-to-end digital experiences.

Driving Demand

Build a world-class Digital Demand Center from the ground up, enabling us to expand awareness of our brands and their offerings, accelerate our segment strategies, dominate the digital landscape within the construction category, and drive greater personalization to support targeted demand creation and lead generation

Work collaboratively with Digital Operations to refine data collection methods, designing programs to generate, qualify, and nurture a community of customers and influencers

Influence and shape our digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, SEO/SEM, web and social media, working cross-functionally to ensure all strategies are working in support of each other

Develop execute holistic social strategy for all BBNA brands across all channels

Oversee and optimize the demand generation budget, ensuring effective allocation of resources to maximize ROI

Create and manage digital campaigns and related calendaring processes, ensuring a clear balance and cadence of marketing initiatives across brands, segments, strategic themes, and time. Regularly measure and report on progress against campaign goals

Strategy Development

Foster cross-functional collaboration within marketing and beyond, including IT, sales, product development, and customer service teams. Ensure alignment and synergy across all customer touchpoints

Establish deep understanding of our market, our brands, customer segments, and products to effectively build powerful campaigns

Conduct market research to continually adapt key go-to-market strategies including messaging, positioning, and value-based marketing initiatives

Understand and define the target audience and key buyer personas and create targeted messaging, content, and digital experiences to help nurture buyers through the buying process

Work cross-functionally to establish lead scoring, management and tracking processes with Sales, Ops, CRM, IT and Marketing teams; establishes MQL/SQL processes/parameters, attribution models/dashboards for campaigns, and aligns sales & marketing processes and actions

Select and manage external partners to help plan and execute digital marketing initiatives

Data & Analytics

Collaborate and help guide team efforts to track, report, and analyze demand generation programs, tying all marketing actions to results, working closely with Marketing Operations for a holistic view of success

Develop GTM tracking parameters and ensure all activities are measured across channels

Create dynamic campaign dashboards for real-time performance visibility

Utilize data intelligence on prospects and customers, leveraging marketing attribution models to analyze the effectiveness of all demand-generating marketing channels. Provide actionable insights to scale or adjust efforts

Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with regulations and requirements

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