Manager, Paid Search

2 weeks ago


Detroit Michigan, United States Publicis Collective Full time
Job Description

Overview:

The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives. 

 This position requires a “hands-on” manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations. 

This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and VP in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.  

Role Objectives: 

Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps 

Collaborate with direct reports, colleagues, and peers across the organization 

Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift 

Drawing on previous experiences, uses a variety of approaches to identify client needs 

Partner with clients to ensure their needs are met and their expectations surpassed 

Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions

Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis 

Budget and performance projections for testing new search partners or technology 

Provide recommendations for using search to support new client objectives or campaigns 

Conduct monthly client billing audits 

Partner with Associate Director to develop processes for improved work flow within Publicis and between agency partners and vendors 

Maintain stellar relationships with the vendor partners to further advance Publicis as a preferred client partner 

Provide formal training to new team employees 

Working to master, identify, and communicate trends in search and in client industries

 


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