Analyst, Paid Search

2 weeks ago

Detroit, United States Publicis Full time

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The Paid Search Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients' business and applies their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape.Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Role Objectives: Gather and analyze keyword research necessary to build a new campaign Responsible for gathering necessary data for plan development Group keywords into ad groups and develop relevant ad copy and extensions Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received Primary party responsible for trafficking approved plan into search engines Monitor and maintain campaign budgets, pacing, and bid adjustments Proactively advocate for campaign adjustments based on performance trends Active monitoring and management of performance and competitive landscape Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization Active participation in client status and reporting calls, including presentation of reporting Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions Develop strong working relationship with client teams and partner agencies Establish professional, productive rapport with sales representatives/media vendors Successful completion of training programs and requisite certifications Build paid search strategies across Bing, Oath, and Google Monitor and optimize paid search performance to meet business objectives

Qualifications

Bachelor's degree or higher in marketing, advertising, business, or equivalent 1-3 years of experience in paid search campaign development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc. Strong analytical thinking and mathematical skills and an ability to manage data Experience with PPC and digital display advertising and traditional media elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong organizational and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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