Digital Assets Intern

Found in: Resume Library US A2 - 1 week ago


Houston Texas, United States ITW Global Brands Full time
Job Description

ITW Global Brands is seeking a rising Junior or Senior for the Digital Assets Internship located Remote from mid May until beginning of August 2024. This internship will work with the RSS Specialty Sales team on a variety of core projects building skills in the areas of research, analytics, project management, external marketing, and collaboration. 

Core Responsibilities:

Ensure all ITW skus are online and optimized at defined RSS Specialty Sales Account websites

Collaborate with Brand teams to organize and manage best-in-class digital contentA+ Content to include Product images, videos & product features & benefits

Create strong digital merchandising to prioritize top selling products to complement on-line digital promotional campaigns

Build relationships with key contacts at ITW and defined RSS Specialty Sales accounts

Expected Learnings:

Product line rationalization

Customer research & understanding

Utilization of external market database

Identifying marketing opportunities  

Value proposition creation

Product positioning

Marketing material creation

Marketing campaign roll-out



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