Digital Marketing Associate | Houston, TX

4 weeks ago

Houston Texas, United States Adcetera Full time
Adcetera is looking for our next digital marketing associate. This role is based out of Houston, TX. Our current work environment is one of a hybrid nature: Adceterans can work remotely on Tuesday.

This job is specifically designed for a new college graduate, preferably with internship experience in media or marketing. This individual will work directly with the rest of the media and digital services team.

The Digital Marketing Associate is responsible for assisting in the planning, implementation and tracking of media plans and presentations. As the day-to-day steward on assigned brands, the Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a entry level steppingstone towards leveling up in the planning team and provides an opportunity to learn media fundamentals.

Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.

Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.

Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.

Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Requirements

Responsibilities

Daily budget pacing

Basic bid management and optimizations

Thorough QA for campaign launches

Collaborate with team members on campaign plans and strategies

Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives

Monitor client, competitor, and industry changes

Maintenance of status sheets, development of meeting recaps, process trackers, etc.

Prioritization of day-to-day task across brand(s) and campaigns

Attend training sessions/webinars to become fluent in media planning tools and platforms

Comfort speaking in front of others

Qualifications

Bachelor’s degree in Marketing, Advertising or Communications, MIS or stats preferred but not required

Proficient with data analysis in Excel, including Pivot Tables & basic statistics, work in site side analytics platforms (Google analytics) is a plus

Analytical skillset to understand raw data and turn it into actionable insights

A proactive self-starter

Strong time management and organizational skills being able to manage multiple projects at once

Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ

Interest in learning trading and optimization across primary platforms

Benefits

Fun-loving and casual team environment

Convenient office in Midtown, Houston

Integrated agency with stable work and work environment

Large and stable client list

Competitive salary

Excellent benefits, including

Discretionary bonus plan

Excellent growth and training programs for career development

100% employee health insurance coverage

Generous paid time off policy

Internal promotion strategy

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