Marketing Manager North America

Found in: Resume Library US A2 - 6 days ago

Philadelphia Pennsylvania, United States Evolution Americas Full time
Job Description

Responsibilities

• Execute the marketing strategy and deliver live casino and slots product marketing materials in North America.

• Manage the North American product marketing assets and ensure our customers have a full bank of content while adhering to global marketing standards and sign-off processes.

• Act as the central point of contact for the North American Commercial team and foster a strong relationship to help meet business goals.

• Copywrite for PR, editorial, and product marketing materials.

• Adapt and proofread all types of marketing content for the North American market, including brochures and product marketing materials.

• Plan and execute Evolution's presence at industry events and sponsorships in North America, following the guidance of the Marketing Events Manager, and be on the ground at events when required.

• Be the central point of contact for North American media for PR, product marketing editorial, and advertising, and foster a strong relationship with them.

• Plan and deliver social media for North American product marketing.

• Develop a local merchandise plan in line with the global merchandise strategy.

• Understand and incorporate all compliance/regulations related to marketing advertising into the marketing plans.

• Participate in budgetary planning and be responsible for the North America Marketing budget.

• Conduct market intelligence to be an expert on the competition, including how they position their products, the campaigns they are running, and their product capabilities.

• Foster strong relationships with internal stakeholders, third parties, agencies, and other partners where necessary.

• Contribute to an effective, efficient, and productive marketing department by ensuring the appropriate structures, systems, competencies, and values are followed.

• Manage direct reports.

The duties and responsibilities described in this job description are not a comprehensive list, and additional tasks may be assigned to the employee from time to time. The scope of the job may also change as necessitated by business demand.

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