Demand Generation Director, Pharma

4 weeks ago

Mountain View California, United States DNAnexus Full time
Job Description

DNAnexus  is seeking a Demand Generation Director, Pharma to lead the strategy and drive the execution of our demand generation initiatives for our pharma business unit. This is a remote role. East Coast time zone preferred but not required.

The ideal candidate has well-rounded experience in all primary aspects of strategic and enterprise B2B demand generation strategy, tactics, and coordination. Experience in the life sciences industry, preferably marketing to pharma, is a must. 

As the Demand Generation Director, you have a track record of successfully managing budget, developing , leading and executing effective marketing campaigns, and have a deep understanding of the life sciences industry, personas, and customers. 

Roles & Responsibilities:

Develop and execute effective demand generation strategies and tactics that drive lead generation, customer acquisition, and growth and revenue.

Lead the development, execution, and stakeholder buy-in of a comprehensive ABM strategy targeted to pharma decision makers; with the goal of driving both top of funnel awareness as well as engagement and conversion through the funnel to close.

In partnership with the marketing team, implement and oversee integrated marketing programs and campaigns across content and channels including email, webinars, events, digital, direct mail, and others with a strong emphasis on qualified lead generation and lead maturation

Partner closely with different teams to ensure alignment and understanding of the ABM strategy, campaigns, and motions to ensure success.

Partner closely with the Inside Sales team to increase the MQL conversion rates and increase our top of funnel pipeline.

Assist the team and company in achieving its ARR, new logos, and growth goals. 

Effectively manage the demand generation’s budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.

Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts.

Identify the relevant marketing data sources and options for data access, extraction, integration and orchestration to use data strategically in campaigns 

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