Manager External Communications

3 weeks ago

Allentown Pennsylvania, United States PPL Corporation Full time
Company Summary Statement :
As one of the largest investor-owned utility companies in the United States, PPL Corporation (NYSE: PPL), is committed to creating long-term, sustainable value for our 3.5 million customers, our shareowners and the communities we serve. Our high-performing regulated utilities — PPL Electric Utilities, Louisville Gas and Electric, Kentucky Utilities and Rhode Island Energy — provide an outstanding experience for our customers, consistently ranking among the best utilities in the nation. PPL’s companies are also addressing challenges head-on by investing in new infrastructure and technology that is creating a smarter, more reliable and resilient energy grid. We are committed to doing our part to advance a cleaner energy future and drive innovation that enables us to achieve net-zero carbon emissions by 2050 while maintaining energy reliability and affordability for the customers and communities we serve. PPL is a positive force in the cities and towns where we do business, providing support for programs and organizations that empower the success of future generations by helping to build and maintain strong, diverse communities today.

Overview:
The Manager – External Communications is an experienced communication professional responsible for developing and implementing communications plans that advance PPL's corporate reputation and strategic objectives. The incumbent provides strategic communications counsel to PPL executives and senior leaders and manages the company's brand to enhance PPL's reputation with stakeholders.

Responsibilities:
Develop, update and maintain annual external communications strategies and influencing plans for PPL to demonstrate PPL’s value as premier U.S. utility company; superior operator; leader in grid innovation; compelling investment opportunity; and engaged corporate citizen. Gain consensus of key stakeholders on recommended strategies.

Supervise a Media Relations Specialist and coordinate closely with a team of communications professionals and designers to deliver high-quality external communications products.

Oversee development and execution of PPL's social media strategy, corporate web strategy and content to deliver key messages to stakeholders and support PPL and business line objectives.

Develop, implement and manage LinkedIn strategies for key executives.

Create innovative strategies to increase brand awareness and thought leadership and maximize business results.

Support development of high-quality investor communications, including PPL’s Annual Report and annual ESG outreach.

Assess situations quickly and propose clear, appropriate responses to Corporate Communications and PPL leadership based on desired outcomes.

Provide leadership in crisis Own accountability for PPL emergency communications plans.

Manage key contracts (social media management, press release distribution, etc.) that provide critical services to PPL and serve multiple departments and business lines.

Develop and manage on-call roster for corporate media relations, including provision of the appropriate training.

Prepare articles, press kits, press releases and other materials to support media relations activities.

Develop contacts with regional and national media to advance PPL's corporate reputation.

Anticipate and prevent public relations issues, where possible, and respond effectively when they arise.

Engage with news media and serve as a media spokesperson on behalf of the corporation.

Provide media analysis to monitor the success of media relations and public relations initiatives, track brand visibility and offer insights on perspectives, coverage and issues relevant to PPL.

Ensure the company protects and advances its reputation in a coordinated and consistent manner.

Prepare remarks and materials to support company leaders and representatives at public events.

Qualifications:
Basic Qualifications

Bachelor's degree in communications, journalism, public relations or related field. 

At least 7 to 10 years of experience in a communications function with a corporation or public relations agency.

Experience dealing with the news media as an official spokesperson for a company, government agency or organization is required.

Crisis communications planning experience.

Strong project management skills, ability to cope with ambiguity and experience managing multiple priorities.

Strong interpersonal skills and proven ability to work collaboratively with clients, vendors and public relations agencies.

Working knowledge of current energy issues, especially as they pertain to regulated utility operations.

Preferred Qualifications

Prior experience supervising high-performing teams.

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