Manager External Communications

1 month ago

Allentown, United States PPL Corporation Full time
Overview

The Manager - External Communications is an experienced communication professional responsible for developing and implementing communications plans that advance PPL's corporate reputation and strategic objectives. The incumbent provides strategic communications counsel to PPL executives and senior leaders and manages the company's brand to enhance PPL's reputation with stakeholders.

Responsibilities

  • Develop, update and maintain annual external communications strategies and influencing plans for PPL to demonstrate PPL's value as premier U.S. utility company; superior operator; leader in grid innovation; compelling investment opportunity; and engaged corporate citizen. Gain consensus of key stakeholders on recommended strategies.
  • Supervise a Media Relations Specialist and coordinate closely with a team of communications professionals and designers to deliver high-quality external communications products.
  • Oversee development and execution of PPL's social media strategy, corporate web strategy and content to deliver key messages to stakeholders and support PPL and business line objectives.
  • Develop, implement and manage LinkedIn strategies for key executives.
  • Create innovative strategies to increase brand awareness and thought leadership and maximize business results.
  • Support development of high-quality investor communications, including PPL's Annual Report and annual ESG outreach.
  • Assess situations quickly and propose clear, appropriate responses to Corporate Communications and PPL leadership based on desired outcomes.
  • Provide leadership in crisis Own accountability for PPL emergency communications plans.
  • Manage key contracts (social media management, press release distribution, etc.) that provide critical services to PPL and serve multiple departments and business lines.
  • Develop and manage on-call roster for corporate media relations, including provision of the appropriate training.
  • Prepare articles, press kits, press releases and other materials to support media relations activities.
  • Develop contacts with regional and national media to advance PPL's corporate reputation.
  • Anticipate and prevent public relations issues, where possible, and respond effectively when they arise.
  • Engage with news media and serve as a media spokesperson on behalf of the corporation.
  • Provide media analysis to monitor the success of media relations and public relations initiatives, track brand visibility and offer insights on perspectives, coverage and issues relevant to PPL.
  • Ensure the company protects and advances its reputation in a coordinated and consistent manner.
  • Prepare remarks and materials to support company leaders and representatives at public events.

Read the full posting.

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