Public Relations Internship

3 weeks ago

Winter Haven Florida, United States LEGOLAND Parks Full time
What you'll bring to the team:
Be a force of positive energy to help create AWESOME marketing programs that get our fans excited about LEGOLAND® Florida Resort. In this role, you’ll assist with business cases and initiatives that drive visitation, increase consumer purchasing, and inspire loyalty to and advocacy of LEGOLAND Florida Resort. This intern will gain a well-rounded understanding of public relations fundamentals, including communication strategy development, relationship building and branded content creation, for LEGOLAND Florida Resort and Merlin Entertainments.

 

The perfect candidate would be an organized individual who is excited to learn about the theme park industry and to dive into different facets of marketing.

 

This intern will be responsible for assisting with projects across all current and future properties at LEGOLAND Florida Resort, including LEGOLAND® Theme Park, LEGOLAND® Water Park, Peppa Pig Theme Park Florida, SEA LIFE Florida (coming soon) and three onsite hotels: LEGOLAND® Hotel, LEGOLAND® Pirate Island Hotel and LEGOLAND® Beach Retreat. This role may also have the opportunity to assist with programs developed across North America LEGOLAND Resorts.

 

The 2024 Summer internship:

Will support Resort events, including Summer Brick Party, Red, White & BOOM, and Brick-or-Treat: Monster Party as well as the pre-opening activities for SEA LIFE Florida.

Begins June 2024 and will go through August 2024, exact dates to be determined

Will require a minimum of 24 hours each week, which can be set to be flexible around school schedule, and 40 hours per week is preferred

Will be an onsite position at LEGOLAND Florida Resort (Winter Haven)

Will include formalized training opportunities at Merlin Entertainments, including leadership and career workshops, and access to development tools

 

This intern will:

Participate in brainstorm sessions to strategize for upcoming events and media opportunities, with a focus on PR tactics and pitches

Help develop various PR materials, including media alerts, press releases and fact sheets

Assist with national and regional media relations, including onsite live shots, developing talking points and story strategy

Use media monitoring services to track coverage and develop media contact lists

Compile press clippings and media activity to create detailed media coverage reports to evaluate the success of different campaigns

Develop and maintain inventory of marketing materials to support promotional and event opportunities

Help team in developing content that could be applicable for media toolkits, social media platforms and website needs to support PR initiatives

Assist in coordinating media events and press opportunities from creation through execution by collaborating with internal and external teams including Entertainment, Food & Beverage, Guest Experience and Third-Party Vendors

Review (url removed) website for content accuracy on an ongoing basis and recommend content revisions when appropriate to encourage positive guest experience

Complete administrative tasks as assigned to include presentation generation, ticket requests, media event recaps, etc.

 

Qualifications & Experience:
Skills + Requirements:

Must be pursuing a bachelor’s degree and enrolled as a sophomore-level or greater in marketing, communications, public relations, business, or similar college/university program or have graduated within the last six months

Must be in academic good standing (3.0 or above GPA) if currently enrolled or a final GPA if recent graduate

An official transcript may be required upon request

Demonstrated interest in public relations and communications

Strong interpersonal skills, public-speaking skills, problem-solving abilities and organization skills

Excellent verbal, written and proofreading skills

Must be energetic, self-motivated, and demonstrate a strong personal desire to achieve results

Capable of multi-tasking, in a fast-paced, quickly changing environment & extremely detail-oriented & resourceful

Ability to work onsite at LEGOLAND Florida Resort (Winter Haven) and maintain professional business relationships

Computer proficiency in Outlook, PowerPoint, Word & Excel

Experience within the theme park/hospitality/tourism industry is preferred 

 

Pay Range:
USD $20.00/Hr.

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