Team Lead, Traffic Quality Specialist

Found in: Resume Library US A2 - 2 weeks ago

Chicago Illinois, United States Epsilon Full time
Job Description

The Team Lead, Traffic Quality Specialist is responsible for managing a team of Traffic Quality Specialists and New Grad Program Associates who work directly with client campaigns utilizing ad quality verification services, as well as managing a small campaign load of their own. This role oversees all aspects of campaign launch with verification tracking, live campaign monitoring of IVT, brand safety and viewability, and end of campaign analysis. This position works directly with Director, Traffic Quality Manager to develop and enhance processes, products, tools, and documentation to support team members and company goals. The Team Lead is comfortable discussing campaign details with internal teams and can easily communicate or present trends and verification vendor enhancements. This position focuses on team growth and retention, providing guidance and support to the individual career path and personal interests of their direct reports. A successful Traffic Quality Lead has a sense of urgency, interest in various client business models, has experience implementing operational efficiencies, new procedures and is a creative problem solver.

Responsibilities:

Manage, Supervise and Mentor Traffic Quality Specialists, Sr. TQS and New Grad Program Associates

Work with 3rd Party ad quality vendors in managing campaigns, evaluating solutions, and ensuring proper reporting is provided

Works directly with Traffic Quality Manager and Sr. Director to build high-level working relationships with Account Managers and Media Delivery Teams with a focus on campaign strategy and internal and external communication and documentation

Implement client campaigns within tight deadlines

Successfully manage and optimize campaign performance with focus on brand safety, viewability and non-human traffic, noting performance trends

Troubleshooting campaign tracking, creative implementation and reporting issues, escalating concerns with internal and external stakeholders as needed to resolve

Work closely with Director, Traffic Quality Manager to develop and enhance processes, products, tools, and documentation to support team members and company goals

Contributor to company-wide team communications, marketing materials and QBRs

Preferred Qualifications:

Digital Media / Ad Operations / Account Management experience

2+ years of experience in a related environment, including managing direct reports

Knowledge of Fraud Detection operations and Third-Party ad serving tags

Ability to work in an independent, ambiguous, and self-driven environment

Ability to manage projects from inception to completion

Strong analytical skills with the ability to recognize trends within the data to better optimize client campaigns 

Advanced Excel & SQL skills 

Tableau or data visualization experience a plus

Python a plus

 

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