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Digital Media Director

4 months ago

Chicago, United States Nonprofit HR Full time

Digital Media Director Classification:

FT Exempt 40 hours/week (2080/year) Location:

Remote position based in USA Salary:

$88,500 Report to:

Chief Growth & Impact Officer Office Hours:

The work schedule for this role is 10-6 pm local time Monday-Friday. There will be some earlier mornings, later nights, and weekends where work is required. About DanceSafe

Founded in 1998 in San Francisco, CA, DanceSafe emerged from a recognized need within the

rave community for better access to drug checking and drug education. Since its inception, DanceSafe has been at the forefront of harm reduction efforts within the electronic music and nightlife communities. Today, our mission has expanded to promote health, safety, and fulfilling experiences for people who use drugs and their communities. We believe in harm reduction as a pragmatic approach to reducing the risks and enhancing the benefits associated with drug use and other health behaviors, empowering individuals to make informed decisions about their health and well-being. Examples of current programs and services include field outreach, online outreach, FTIR program, DanceSafe Training Program, WeLoveConsent, and the Harm Reduction Distribution Program. Central to our work are our values of authenticity, cultivating community, curiosity, collaborative service, and popular education. These values coupled with our principles guide everything we do, from our outreach efforts to our organizational culture. Learn more about our values and principles at dancesafe.org/about-us/. While DanceSafe has existed for 26+ years, we are very much a developing organization. In recent years, DanceSafe has been undergoing deep and transformative growth focused on establishing critical administrative infrastructure (e.g. budget and financial systems, human resources, technology, etc.), revamping our outreach systems and processes, creating sustainable and scalable harm reduction distribution practices, implementing a brand refresh, and navigating the ever growing demand for our services. In the years to come, we intend to continue investing in the foundational infrastructure of our organization, diversity our revenue streams, and expand the reach and scope of our audiences, programs, and services. Join us at DanceSafe as we continue to drive positive change, advocate for social justice, and create safer and more inclusive spaces for people who use drugs and their communities. Position Summary The Digital Media Director is part of the leadership team that oversees DanceSafe’s digital media efforts (both organic and paid) whose talents lie at the intersection of creativity, strategy, and innovation. The Digital Media director will lead DanceSafe’s digital media team to drive the creation, implementation, and analysis of all our digital media strategies. Primary duties involve developing multi-platform media strategy, overseeing digital marketing efforts, and supporting content creation & production. Responsibilities will also include overseeing experimenting, analyzing, learning, optimizing, and scaling digital media strategies to build relationships and achieve business objectives. The Digital Media Director will have one direct report upon hiring. We will be looking for an individual that will have the ability to support recruitment and oversee additional direct reports as our team continues to grow. Essential Job Duties/Functions [50%] Digital Media Program Strategy & Portfolio Oversight Develop and lead complex multi-channel digital strategy, planning, budget, structure, implementation, and evaluation based on goals and benchmarks defined by the leadership team Develop meaningful and actionable digital media metrics (ie KPIs, ROI, etc) and reporting (daily, short term, and long term) Collaborate across the organization with a wide range of stakeholders (internal and external) to influence roadmaps and prioritize content, experimentation, and marketing based on desired impact Lead and oversee the execution of organic and paid digital media experiments to support early innovation learning and scalability Lead and oversee the execution of organic and paid digital media marketing

to build relationships and achieve business objectives. Lead and oversee the process of gathering, organizing, aggregating, interpreting, and sharing results of data to produce meaningful insights in areas such as optimization, performance, quality, value, communication/messaging, constituent development, growth, sustainability, competitive research, impact, and more Engage in regular customer/constituent discovery & build relationships with the people in the communities we serve; pay attention to the needs, desires, and concerns of audiences and respond accordingly Lead creation of customer/constituent journey and experience maps for insights into constituent emotions, behaviors, identifying pain points, making interactions both more efficient and impactful Establish and maintain systems of determining levels of collaboration and/or partnerships with other entities relevant to digital media Stay informed about industry trends, emerging technologies, and the competitive landscape to inform marketing strategies and tactics Lead development of ongoing market and competitive analysis with the leadership team Oversee management of digital media assets portfolio [25%] Digital Media Creation, Production, and Efficacy Co-lead and support our Education Director, subject matter experts, design & brand management team, digital media team, program teams, and business development team in the production of sourcing, researching, and creating original, adapted, and amplified digital media assets for websites, newsletters, social media, and other platforms Create, lead, and oversee digital media production calendar, production process, practices, and management of assets and campaigns in collaboration with various stakeholders Co-lead and oversee digital media response strategy and management in collaboration with the Education Director, digital media team, and others as needed Lead and oversee assessment of the efficacy of digital media content based on meaningful and quantifiable learnings, results, and calls to action (examples: content sharing, donations/fundraising, product purchases, training signups, petition engagement, etc.) Lead and oversee the testing and development of customer/constituent segmentations to drive learnings around optimal audiences and channels [15%] Administration, Human Resources, and Organizational Support Lead and collaborate in cultural and human resource administration and development (including recruitment) for the digital media team Participate in internal communications, general organizational activities, financial, compliance, and administrative tasks Additional Responsibilities [10%] Education, Training, & Resource Development Co-create education, training, and resource development for the self & professional development of the organization; facilitate trainings, workshops, and thought-partnering sessions Contribute to ongoing knowledge development of the tools and systems required to extract, analyze, display, and communicate relevant data from numerous multi-channel sources Ongoing and continued learning and understanding of DanceSafe materials, programs, people, and practices Qualifications Passion and deep commitment to DanceSafe’s mission, vision, values, and principles (Strongly preferred) Lived experience as a member of one or more of the communities DanceSafe serves Deep understanding of digital media trends, platforms, technologies, practices, and specs Deep understanding of publishing, listening, analytics, and reporting tools and software for learning, performance reporting, and optimization (examples: Google Analytics, Data Studio, Sprout Social, Hootsuite, Business Manager, Audiences, CRMs, Buffer, SEO, marketing tools, etc.) Deep understanding of best practices for and commitment to accessibility, equity, ethics and cultural competence in media, marketing, content delivery, sustainable partnerships, and educational structures Highly analytical data mindset with the ability to leverage large amounts of data for insights to inform strategies and decision-making Advanced MS Excel or Google Sheets skills for processing, analyzing, and modeling data, SQL skills an absolute plus Intermediate understanding of relevant design software (examples: Photoshop, Sketch, Illustrator, InDesign, Canva, Adobe, etc) Proficiency with Google Suite, ClickUp, Slack, AirTable, Notion, Miro, and other remote office and collaboration tools Able to collaborate cross-functionally within an emergent and complex organization, including department/teams involving tech, programs, sales & marketing, operations, education, advocacy, legal, etc. Outstanding verbal, written, and digital communication skills; meticulous, consistent, and detail-oriented Requirements 7+ years of demonstrated experience in a upper-mid and/or top level digital media leadership position(s), preferably in nonprofit or advocacy organizations, with a track record of building relationships and achieving business objectives while honoring brand 7+ years experience with organic and paid digital marketing (including influencer relationships and media buying) 6+ years experience leveraging digital media publishing, listening, analytics, and reporting tools and software for learning, performance reporting, and optimization 5+ years experience leading methodologies such as Lean Startup, Lean Impact, Value Proposition Generation, experimentation, conversion optimization, A/B testing, customer journey mapping, as well as UI/UX elements. 5+ years experience with a variety of social platforms including WordPress, Twitter, Instagram, Facebook, Mailchimp, Radio, Video/Audio, Podcasts, TikTok, YouTube.

Salary and Benefits The salary for this position is $88,500. Salary offer is firm in a desire to keep compensation equitable within our organization.

In addition to your regular salary, you will be eligible to receive employment benefits, including the following: Generous PTO policy with 10 day vacation to start, holidays, wellness days, sick days, and more 100% employer covered health insurance for employee only 75% employer covered dental insurance for the employee only HSA, FSA, DCFSA 100% employer covered life insurance for FT employees Employee Assistance Program Yearly professional development fund Yearly home office fund Monthly remote work fund 401k 3% employer contribution (after 12 months) Travel Expectations Travel will be minimal to moderate, 1-4 times per year for annual team meetups, community events, constituent discovery, content creation, conferences, training, etc. Outreach is optional/upon approval for this role. Travel will include flying for both coast to coast domestic and international travel (travel documents available or ability to receive required documents). Job Accommodations & Specifications General High emotional labor capacity needed to navigate varied interpersonal relationships and demands such as frequent social engagement, sensitive relationships, and conflict resolution Daily/normal work schedule Keyboarding up to 8 hours a day when you're at the computer Up to 5+ hours of remote meetings per day On Outreach (optional/upon approval for this role) Camping and/or working in a variety of weather conditions including freezing and hot temperatures, (sometimes both within a single event), rain, wind, dust, etc. Standing, sitting, and walking for long periods of time Lifting/carrying heavy objects (up to 75 lbs) such as camping equipment, boxes of literature, etc. DanceSafe is an equal opportunity employer. DanceSafe does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, place of birth, age, marital status, or ability.

Applicants who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, non-monogamous, immigrants, and anyone else who has experienced systemic oppression and/or gender-based violence are encouraged to apply.

Our Commitment to Diversity, Equity, Inclusion & Belonging Nonprofit HR is committed to fostering and maintaining a work environment where diversity, equity, and inclusion (DEI) are fully integrated into everything we do for the benefit of our employees and the clients that we serve. To fully realize our goal, we prioritize our understanding of the complexities of DEI within our workforce to inform our approach to talent management. We believe that this guides how we do our work, advise our clients to operationalize DEI and position our content and educational opportunities help strengthen the talent management capacity of the social impact sector. Continue reading our about our commitment at

nonprofithr.com/deinow .

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