Lifecycle Operations Manager

4 weeks ago

New York County New York, United States Square Full time
Job Description

The Lifecycle Operations Manager is an expert in the lifecycle channel.  You will be responsible for building and deploying marketing campaigns through Square's owned lifecycle channels (email, in-app, SMS, and more) and you will proactively provide recommendations on best use of the channel to deliver business impact. 

Your attention to detail and organizational skills will see you consistently optimize workflows against revenue goals while driving a positive seller experience. Partnering closely with Lifecycle Strategy, Lifecycle Data Science, Lifecycle Operations and Product Marketing teams you will be responsible for building the most effective journeys for our seller base. 

You will:

Deploy marketing evergreen and blast campaigns to global audiences using various marketing platforms.

Collaborate with the Lifecycle Audience Operations team to ensure horizontal product campaigns are built and integrated into the wider audience lifecycle journey maps. 

Maintain channel health by abiding to our QA processes and ensuring cross-functional teams also abide by these processes. 

Proactively seek to improve channel performance through creative optimization, personalization, A/B testing, dynamic triggers and Iterable tools. 

Collaborate with Lifecycle Strategy to ensure campaigns consistently deliver against predetermined goals and KPIs including revenue and seller experience metrics. 

Drive campaign workflow optimization by proactively troubleshooting, consolidating and simplifying workflows. 

Proactively surface opportunities and contribute to the continuous improvement of the marketing operations processes.

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