CRM Manager, Lifecycle

2 weeks ago

New York, United States Solomon Page Full time

Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).

  • Salary range of $120-140k
Responsibilities:
  • Lead the day-to-day setup and execution of Marketing and CRM campaigns across various channels (email, SMS, Push) for B2C and B2B communications.
  • Take charge of creating, testing, diagnosing issues, and launching marketing, trigger, and lifecycle campaigns using our platform.
  • Manage and maintain B2C and B2B Marketing and CRM campaign schedules while overseeing the entire process.
  • Collaborate with MarTech teams to identify necessary data points and events for new trigger and lifecycle flows, integrating them into our ESP for enhanced customer journeys.
  • Customize emails/SMS/Push notifications by setting up dynamic fields to cater to specific customer segments.
  • Develop and implement A/B and multivariate testing strategies to refine campaign templates and communication tactics, driving better engagement, conversion, and retention rates.
  • Monitor key metrics like open rates, click-through rates, CVR, CLV, and list growth, leveraging insights to optimize marketing and lifecycle campaigns continuously.
  • Analyze data, generate weekly reports, and provide actionable insights and recommendations to various teams and senior leadership.
  • Foster collaboration among marketing, product, BI, and customer support teams to ensure a cohesive customer journey.
  • Keep abreast of industry trends and introduce innovative approaches to enhance the customer lifecycle experience, maintaining competitiveness.

Qualifications:
  • Possess 3-6 years of CRM and Lifecyle experience.
  • Demonstrate exceptional verbal and written communication skills, effectively conveying strategies and insights to executive teams and throughout the organization.
  • Showcase a proven track record in devising and implementing end-to-end lifecycle strategies that enhance customer lifetime value.
  • Excel in fast-paced environments, adept at task prioritization and meeting deadlines with minimal supervision.
  • Exhibit a strong grasp of email marketing best practices, encompassing creative development, targeting strategies, and comprehensive execution.
  • Comfortably handle data analysis, with a deep understanding of email KPIs, metrics, and reporting, translating data into actionable insights.
  • Employ strong analytical skills to create personalized customer experiences tailored to each lifecycle stage.
  • Utilize Visual Editors/WYSIWYG editors proficiently for building email templates and campaigns.
  • Possess light to intermediate knowledge of HTML & CSS and intermediate to advanced familiarity with Liquid.
  • Have experience in constructing dynamic modules within email content.
  • Display meticulous attention to detail and organizational prowess.
  • Exhibit experience in deploying email marketing campaigns to large customer groups via ESPs (familiarity with BlueShift is a bonus).
  • Have experience with SMS and mobile notifications.
  • Possess SQL experience, which is an added advantage.
  • Familiarity with Project Management tools (e.g., Monday) and design tools (e.g., Figma, Photoshop) is beneficial.
If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

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