Media Analytics
2 weeks ago
The Activation Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the effectiveness of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.
We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics. This is a remote role (EST/CST).
Responsibilities:
You will be the primary contact to client, team members, and company partners; manage daily communications
You will architect solutions based on our clients' objectives
You will translate requirements into analytics roadmap and delivery plan
You will lead team and manage delivery chain
You will deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance
You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members
You will be client-facing and consultative
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