Manager, Paid Media

1 week ago

Saint Paul, Minnesota, United States Augurian Full time

Job Overview: Manager of Paid Media

As the Paid Media Manager, you will be responsible for overseeing the planning, execution, and optimization of all paid media campaigns across various channels across a squad of junior team members and a book of business. You are responsible for leading a team of skilled analysts, collaborating with other departments, and working closely with clients to ensure the effective delivery of results through execution and delegation. In this role you are expected to be a People Developer, Advisory Consultant, Protector of Systems, Standards, and Client Outcomes.

Responsibilities:

Account Strategy:

  • Develop, execute, and manage paid media strategies aligned with client goals and objectives across the squad.
  • Stay current with client-specific trends to incorporate into client strategies.
  • Identification of growth opportunities within clients in squad

Account Management:

  • Serve as the main point of contact for clients regarding paid media strategy.
  • Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.
  • Build and nurture strong client relationships through effective communication and strategic recommendations.
  • Ensure service of squad accounts is high quality to support client retention.

Account Execution:

  • Oversee implementation and execution of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.
  • Adhere diligently to internal paid media processes.
  • Ensure campaigns are implemented with precision, adhering to best practices and industry standards through QA oversight.
  • Adhere diligently to Augurian paid media processes, and champion adoption squad client accounts. 

People Development:

  • Mentorship and coaching direct reports.
  • Conduct employee reviews.
  • Employee training/knowledge sharing

Recruiting, Interviewing, and Hiring 

  • Review resumes, conduct screening interviews, and participate in 2nd round and final interviews to assess candidate suitability. 
  • Collaborate with the hiring team to evaluate candidates' qualifications and provide input in internal selection meetings. 
  • Ensure a smooth recruitment process by actively engaging with candidates and maintaining effective communication.

Thought Leadership and Practice Development:

  • Manage and mentor a team of paid media analysts, providing guidance and support.
  • Foster a collaborative and innovative team culture that encourages skill development and knowledge sharing.
  • Conduct regular performance reviews and set goals for team members.

Analysis/Reporting:

  • Utilize analytics tools to track, measure, and analyze campaign performance.
  • Generate regular reports for clients, providing insights, recommendations, and performance summaries.
  • Champion existing methods of analysis across the department to drive value for our clients.
  • Oversight and training on Pre-meeting insights. Ensure that insights going out the door on squad client accounts meet the high standards of our team. 

Cross-Functional Collaboration:

  • Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact.

Variable Compensation / bonus:

  • Oversee progress of direct reports and helps coach them to unlock variable comp. If factors arise that are beyond their control, coach them about why those choices were made.

Organizational Culture and Core Values:

  • Uphold and promote the agency's core values, fostering a positive and inclusive workplace culture.

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