Marketing Business Product Manager

2 days ago

Santa Clara, California, United States NLB Services Full time

Job Title: Marketing Business Product Manager

Duties: Marketing Business Product Manager (contract) ServiceNow is looking for a highly motivated and detail-oriented Business Product Manager (BPM) to support a Go-to-Market (GTM) and CRM transformation. This individual contributor role is part of a collaborative team focused on improving the infrastructure that supports the end-to-end marketing-to-sales lifecycle. The position sits within Marketing GTM Operations and places strong emphasis on business product management duties, future-state process documentation and transformation strategy execution.

Collaborate with stakeholders across Marketing, Sales, and Digital Technology to define and document future-state processes.

Deliver clear, structured future-state process documentation for technical and business audiences that aligns with business needs.

Contribute to the development of business requirements for GTM transformation and CRM improvements.

Support CRM implementation efforts, including requirements gathering, testing, and adoption.

Help operationalize the buying group strategy within CRM and marketing systems to enable tracking, engagement, and reporting.

Participate in sprint planning, product reviews, and retrospectives as a Marketing representative.

Create and maintain functional features and user stories aligned to business goals.

Prepare documentation, training materials, and perform gap analyses.

Conduct UAT and troubleshoot lead/data alignment issues across platforms.

Become a subject matter expert in systems like Microsoft Dynamics, ServiceNow, and other tools.

Facilitate communication between global and regional cross-functional teams.

Skills:

Proven track record of leading CRM implementation or transformation projects, including integration with marketing and sales systems Experience designing and operationalizing buying group strategies, including sales and marketing processes to work and convert buying groups to opportunities

8+ years of experience in CRM systems (Microsoft Dynamics preferred),

8+ marketing automation platforms, and 3rd Party integrations; Adobe

8+ Experience Platform strongly preferred

8+ years' experience and proven results in defining Marketing (lead

8+ management strongly preferred) use cases, user stories, and business

8+ requirements

Strong background in documentation of complex business processes for technical and business audiences

Experience with database schema design, data cleansing/appending, data exporting

Proficiency with Lucidchart, Miro, or similar tools Strong understanding of Agile methodologies and OKRs

Exceptional problem-solving and analytical skills Excellent verbal and written communication and leadership abilities including the ability to articulate complex technical information in a clear, concise manner Ability to collaborate effectively with cross-functional teams including IT, Marketing, and product teams Excellent organizational skills and capacity to manage multiple priorities and tasks simultaneously, and communicate with all levels of management

Keywords:

Education: Bachelor's Degree

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