Product Marketing Manager

2 days ago


Santa Clara, California, United States Palo Alto Networks Full time

Our Mission
At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are
We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description
Your Career

  • You will work closely with marketing, product management, campaigns, industry analysts, sales, customers and technology partners, to deeply understand our target audience, their key security issues and the competitive landscape
  • This knowledge will empower you to define our unique value proposition then drive messaging, content creation, thought leadership, sales enablement and competitive analysis for the product line that you are responsible for
  • Building and executing plans that cross different functional groups, including product management, go to market, sales, and analyst relations

Your Impact

  • Working closely with key stakeholders to develop and execute your strategy, your success will drive innovation and establish Palo Alto Networks as the clear leader in the prevention of Advanced Threats
  • Establish the unique value proposition and messaging for your product line, with a clear understanding of the target markets and buyer personas
  • Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video
  • Launch products and collaborate with field teams to execute marketing campaigns to deliver on awareness and pipeline targets
  • Enable the sales and channel teams to understand, present and become subject matter experts in IPS and Sandboxing
  • Represent the company in customer engagements and at events, to evangelize our point of view and be recognized as an expert in your industry

Qualifications
Your Experience

  • 3+ years experience in cybersecurity (e.g. Firewall, NGFW, IPS, malware analysis or sandboxing) or high tech software preferred
  • 8+ years of marketing, with a preference in technology product marketing
  • Outstanding verbal and written communication skills
  • Excellent story telling experience is required
  • Proven ability to collaborate with diverse stakeholders
  • Creative thinker able to develop and deliver engaging presentations in a range of environments, from large internal teams, to industry conferences and customer briefings

Additional Information
The Team
Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here, your creativity directly contributes to a safer digital future for everyone, fostering your growth and development in this ever-evolving market.

Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $170,000/YR - $212,000/YR. The offered compensation may also include restricted stock units and a 15% bonus. A description of our employee benefits may be found here.

Our Commitment
We're problem solvers that take risks and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.



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