Head of Product

Role Summary

The Head of Digital Product will be responsible for building and scaling the company's digital ecosystem across both customer-facing and enterprise platforms. This includes the strategy, implementation, and ongoing management of martech systems (CDP, CRM, CMS, loyalty, service portal, referral and promotion engines) as well as consumer-facing digital touchpoints (website, e-commerce, and mobile apps). They will oversee external implementation partners and build a high-performing internal team to operate and optimize digital products. This leader will play a pivotal role in driving subscription growth, improving customer experience, and enabling data-driven marketing and operations across a rapidly expanding multi-unit, subscription-driven business.

Key Responsibilities

• Define and lead the company's digital product vision, strategy, and roadmap across martech platforms and consumer-facing applications.
• Oversee selection, integration, and implementation of CDP, CRM, CMS, loyalty, and promotional systems in alignment with business growth objectives.
• Manage external technology partners and vendors during system design, development, and implementation phases.
• Build and lead an internal digital product team responsible for day-to-day operations, optimization, and continuous innovation.
• Collaborate closely with Marketing, Operations, IT, and Finance to ensure technology supports acquisition, retention, loyalty, and profitability goals.
• Develop scalable processes for data capture, customer insights, personalization, and reporting across all digital channels.
• Drive adoption and utilization of digital platforms across both consumer and internal stakeholders, ensuring ease of use and measurable ROI.
• Monitor and analyze key performance metrics; prepare and present reports to the executive team and board.
• Ensure compliance with data security, privacy regulations, and industry standards in all digital products.
• Stay ahead of industry trends and emerging technologies to position the company as a leader in digital-first customer experience.

Qualifications

Required:

• Bachelor's degree in Business, Computer Science, Marketing, or related field.
• 10+ years of experience in digital product management, with at least 5 years in a leadership role.
• Proven track record implementing and managing martech ecosystems (CDP, CRM, CMS, loyalty programs, promo engines).
• Experience overseeing development of consumer-facing websites and mobile applications.
• Strong background managing cross-functional teams and external vendors.
• Excellent understanding of subscription-based business models and customer lifecycle management.
• Strong analytical skills with the ability to interpret complex data and translate into actionable insights.

Preferred:

• Master's degree in Business Administration or related field.
• Experience in multi-location retail or automotive services industry.
• Familiarity with API-first, microservices architecture, and cloud-based solutions.
• Experience working with private-equity-backed, high-growth businesses.

Core Competencies

• Excellent communication and executive-level presentation skills.
• Strong leadership, organizational, and time-management abilities.
• Proficiency in martech platforms, web/app development processes, and analytics tools.
• Strategic thinker with strong execution skills.
• Collaborative, team-oriented mindset with ability to influence across functions.
• Adaptability to fast-paced, high-growth environments.

Travel Requirements

• This position requires approximately 10-20% travel.
• Travel may include regional and national trips for site visits, vendor meetings, and executive presentations.
• Occasional evening or weekend travel may be required.

El Car Wash Benefits:

• Full Comprehensive Benefits
• 401K Retirement Savings Plan with a 4% Match
• On-the-Job Training and Career GROWTH
• Pet Insurance
• Work-Life Balance
• Mental Health Days
• Paid Time Off
• Maternity Leave
• Paternity Leave
• Tuition Reimbursement
• Neurodivergent Hiring Program
• FREE Car Washes

A little bit about us:

Founded in 2011 and proudly headquartered in Miami, El Car Wash is Florida's #1 express car wash and we're just getting started.

At EL, we're not just washing cars. We're transforming the car wash experience. With state-of-the-art technology, eco-friendly practices, and an unmatched customer experience, El Car Wash is setting a whole new standard. Our unlimited wash programs, customer-first amenities, and innovative services make us a destination, not just a stop.

At El Car Wash, our people drive our success. We're passionate about creating a fantastic work environment, empowering neurodivergent individuals, supporting our Veterans, and giving back to the communities we call home. From partnerships with the Florida Panthers and Detroit Lions, to collaborations with Baptist Health, AdventHealth, and Zoo Miami, we're committed to making a difference- both on and off the road.

Join a team that's fast-growing, community-driven, and committed to excellence. Your career is about to shine

El Car Wash is an Equal Opportunity Employer