Senior Sales Operations Analyst

Overview:

The Senior Sales Operations Analyst is a strategic partner to Sales and Revenue leadership, responsible for delivering high-impact analytics, process improvements, and operational support to drive revenue growth and team productivity. This role blends technical acumen with business insight—owning forecasting models, sales reporting, territory analysis, and CRM optimization. The ideal candidate is data-driven, detail-oriented, and thrives in fast-paced environments where scalable solutions and cross-functional collaboration are critical to success.

The impact you'll make:

• Analyze sales performance data to identify trends, gaps, and opportunities for growth across the sales funnel
• Build, maintain, and optimize dashboards and reporting frameworks in Salesforce and BI tools (e.g., Looker, Tableau, Power BI)
• Support forecasting and pipeline management through data-driven modeling and performance analysis
• Track, analyze, and report on sales compensation, SPIFFs, and incentive program effectiveness
• Maintain CRM data hygiene and recommend improvements to system usability, automation, and adoption
• Design and refine sales processes, territory structures, lead routing logic, and quota frameworks
• Conduct ad hoc analysis and develop executive-ready insights to guide strategic decisions
• Support enablement through the creation of tools, templates, and reports that empower reps and managers
• Drive ongoing operational improvements that enhance speed-to-insight, accuracy, and sales team efficiency

What you've accomplished:

• 4 years of experience in sales operations, revenue operations, or business analytics (SaaS, marketplace, or regulated industries a plus)
• Strong data analytics skills with proficiency in Salesforce and BI tools (Tableau, PowerBI).
• Deep understanding of sales processes, revenue forecasting, and GTM strategy.
• Highly organized, detail-oriented, and capable of driving multiple priorities in a fast-paced environment.
• Strong data modeling and business case development skills, with advanced proficiency in Excel.
• Deep analytical mindset with an ability to break down multi-dimensional business problems and communicate clear, data-supported recommendations.
• Demonstrated ability to navigate ambiguity, apply structured thinking, and solve open-ended business problems.
• Excellent communication skills with the ability to translate data into clear insights for non-technical stakeholders.
• Experience working in fast-paced or rapidly scaling organizations, with a track record of driving impact across cross-functional teams.

Bonus Points:

• Strong attention to detail combined with a big-picture, systems-level thinking approach.
• Interest in or knowledge of the cannabis industry, regulatory landscape, and evolving market dynamics.
• Collaborative team player with strong business acumen and a bias toward action.
• High degree of intellectual curiosity, adaptability, and a passion for solving complex business problems.

The base pay range for this position is $94, $112,613.00 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• • Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• • Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• • Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D
• Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave
• Generous PTO and company holidays

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ email address.

• CORRECT:

• INCORRECT:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us