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MarTech Product Strategist

2 weeks ago

Houston, Texas, United States Photon Group Full time
Description

Key Responsibilities:

  • MarTech Strategy Development:
    • Define and lead the strategy within the broader marketing technology ecosystem, primarily of AEM.
    • Analyze current marketing technology systems and make recommendations for improvements or new tools that can enhance marketing automation, customer engagement, and data insights
    • Collaborate with marketing, IT, and content teams to integrate AEM into the overall digital marketing stack.
    • Stay up-to-date with MarTech trends, tools, and best practices to continually evolve the organization's technology stack.
  • Cross-Functional Collaboration:
    • Partner with marketing, creative, and IT teams to ensure AEM is being utilized effectively to support omnichannel marketing strategies.
    • Act as the primary liaison between marketing teams and developers to communicate business needs, campaign requirements, and personalization strategies.
    • Drive the coordination and alignment between AEM and other customer experience platforms for an integrated digital experience.
  • Content Strategy & Personalization:
    • Drive the implementation of customer experience (CX) strategies through MarTech platforms, focusing on personalized marketing, automation, and data-driven insights
    • Guide teams on how to maximize built-in personalization features (e.g., targeting, audience segmentation).
    • Ensure content consistency, reusability, and efficiency across digital channels by leveraging AEM components and templates.
  • Platform Management & Governance:
    • Manage the lifecycle from planning and implementation to ongoing governance and optimization.
    • Establish and enforce governance models for content management and workflows, ensuring the accuracy and timeliness of content.
    • Develop best practices, documentation, and standards for MarTech usage across the organization.
  • Analytics & Performance Measurement:
    • Collaborate with data analytics teams to track and analyze the performance of digital experiences.
    • Provide insights and recommendations based on the analytics to optimize content and user experiences.
    • Ensure that marketing campaigns and content strategies are data-driven, leveraging insights from analytics tools.

Qualifications:

  • Education: Bachelor's degree in Marketing, Information Technology, Digital Strategy, or a related field.
  • Experience:
    • 12+ years of experience in product strategy or management, with specific expertise in AEM.
    • 5+ years of experience handling large-scale MarTech applications
    • Proven track record of defining and executing MarTech product strategies with a focus on content management and digital experiences.
  • Skills:
    • In-depth knowledge of Adobe Experience Manager, including its components, templates, workflows, and integrations.
    • Strong understanding of MarTech tools and how they integrate with AEM, such as CRM, analytics, marketing automation, and customer data platforms (CDPs).
    • Experience working with popular MarTech tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.)
    • Excellent project management skills, with experience leading cross-functional teams.
    • Strong problem-solving and analytical skills, with a data-driven approach to decision-making.

Preferred Qualifications:

  • Certifications in relevant MarTech platforms (e.g., Adobe , Salesforce, Marketo).
  • Experience in digital transformation and change management.
  • Understanding of SEO, UX/UI, and front-end development principles 

Compensation, Benefits and Duration

  • Minimum Compensation: USD 48000
  • Maximum Compensation: USD 192000
  • Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
  • Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
  • This position is not available for independent contractors
  • No applications will be considered if received more than 120 days after the date of this post