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Social Media Strategist

3 weeks ago

Houston, Texas, United States Pappas Restaurants Full time

The Social Media Strategist plays a key role in shaping and executing the social media presence for Pappas Restaurants. This position is responsible for developing engaging content, managing campaigns, and analyzing performance across multiple platforms. Working closely with the marketing team, the Social Media Strategist ensures all content aligns with brand standards while driving audience engagement and growth. The ideal candidate is a creative thinker, highly organized, and passionate about storytelling through social media

Duties & Responsibilities

The primary job duties and responsibilities of this position include but are not limited to:

  • Collaborate with the marketing team to plan and execute social media campaigns, contests, and promotions
  • Develop and manage social calendars to ensure strategic, thoughtful, and engaging content across all platforms
  • Regularly visit restaurants to capture photos and videos
  • Create high-quality, visually appealing content, including photos, videos, graphics, and engaging copy for social media platforms such as Instagram, Facebook, Twitter, and TikTok
  • Schedule social media posts using Emplifi, ensuring timely and strategic content delivery across platforms
  • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are completed on time
  • Stay current with social media trends, tools, and best practices; implement innovative strategies to enhance reach and engagement
  • Monitor, analyze, and report on social media performance, audience engagement, and emerging trends
  • Provide support and guidance for social media community management efforts to foster community engagement and brand loyalty
  • Collaborate with photographers, videographers, and designers to produce on-brand visual content
  • Manage influencers relationships and agency partnerships, collaborating as needed to support campaign goals
  • Monitor competitor activity and industry trends to identify opportunities for innovation and differentiation
  • Ensure all social media content aligns with brand voice, tone, and visual identity
  • Provide support on additional marketing and social media initiatives as needed

Minimal Qualifications

Listed below are the minimum qualifications required to successfully perform this role. These qualifications are necessary for someone to be considered for this position.

  • Bachelor's degree in Marketing, Communications, Graphic Design, Media Production, or a related field
  • At least 3 to 5 years of experience in social content creation in a professional capacity Excellent written and verbal communication skills
  • Excellent written and verbal communication skills
  • Strong understanding of social media platforms, including the current trends and best practices
  • Creative thinker with an innovative approach to content development and storytelling
  • Team-oriented with a positive attitude and openness to constructive feedback
  • Working knowledge of photography and videography equipment, as well as editing software
  • Strong organizational skills and excellent time-management skills, with an ability to manage multiple projects and deadlines while efficiently using time to deliver quality work under tight deadlines
  • Ability to take initiative and work independently, while also being a collaborative team player
  • Exceptional ability to problem-solve, innovate, think strategically, and creatively
  • Proficiency in Adobe Photshop and Lightroom and other tools like CapCut and Canva
  • Skilled in Microsoft Office programs including Outlook, PowerPoint, Excel, and Word
  • Retail, restaurant, or food and beverage experience, as well as a passion for staying current with the latest content trends is a plus
  • Experience in using social media management platforms such as Emplifi or Sprout
  • Ability to troubleshoot, adapt and capture content in fast-paced restaurant environments

Essential Physical Job Functions (with or without accommodation)

  • Physical requirements are the ability to perform a manual data input function for up to 50% of an 8-hour day on regular basis.
  • This position requires a focused, self-starter with the ability to multi-task and work in a fast-paced environment.
  • Must be able to work well under pressure with good organizational and project management skills.

Additional Information

This job posting contains some general information about what it is like to work at Pappas Restaurants and is not a complete job description. Pappas Team Members perform a number of different tasks every day, and this posting does not list all of the essential functions of the job.

Americans with Disabilities Act (ADA): Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact for assistance completing any forms or to participate in the application process.

Pappas Restaurants is an Equal Opportunity Employer.