Director, Analytics

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

Roku is committed to providing the best-in-class streaming hardware and software to consumers, enabling them to cut the cord and stream right from their TVs. To help enable this vision, the Director of Analytics is responsible for setting and delivering an analytics agenda that helps inform decision making, enables effective roadmaps, and guides strategy.  

The Director of Analytics will have a wide scope and be the senior strategic analytics partner for product management, marketing, ecommerce, retail sales, and engineering. We are looking for a strong operator with deep expertise in analytics that drives retail strategy, merchandising, promotions, and product strategy. 

For California Only - The estimated annual salary for this position is between $248,000 - $331,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

• Work with the Devices leadership team to plan and drive an analytics strategy and roadmap that equips the business to make optimal decisions and roadmaps for our hardware products 
• Find novel data-based approaches to optimizing sales, pricing, merchandising, and promotions strategies through our retail and distribution channels 
• Leverage analytical and statistical skills to proactively generate insights that helps us build an excellent streamer experience 
• Partner with other data science, data engineering and analytics teams to execute on an overall data strategy that drives Roku forward 
• Hire and develop a team of exceptional analytics professionals who will generate actionable insights, balancing the tradeoff between precision and practical outcomes 
• Be a champion for an objective, data-driven culture that strives to do what's right for Roku 
• Manage the design, execution, and analysis of experiments 
• Deliver presentations to clearly and effectively communicate findings to stakeholders and executive leadership
   

We're Excited If You Have

• 10+ years of relevant experience in tech, retail, or consumer electronic sectors 
• 5+ years of experience building and leading analytics teams including formal supervisory duties 
• Proven experience in driving projects from start to finish, while driving impact 
• Proven track record of thriving with ambiguity 
• Experience with statistical analysis and modeling, e.g. causal inference, significance testing, regression analysis, etc. 
• Experience with SQL 
• Some coding ability in R or Python is a plus 
• Communication and presentation experience with proven track record of using insights to influence executives and colleagues 

#LI-KR3 Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit

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