Marketing Analytics Manager

6 days ago

San Jose, California, United States NextDeavor Full time

You'll be joining Adobe on a contract opportunity, employed through NextDeavor.

Benefits You'll Love

  • NextDeavor offers health, vision and dental benefits for contract employees
  • Paid sick leave eligibility is contingent on state of residence
  • Optional 401k Plan (excludes employer match)
  • Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment

Become a Key Player as a Marketing Analytics Manager (Integrated Campaign)

As a Marketing Analytics Manager (Integrated Campaign), you will turn complex data into clear, actionable narratives that guide Adobe's B2B marketing strategy and pipeline outcomes. You'll partner with marketing, research, and go-to-market stakeholders to surface insights that improve conversion, account penetration, and lifetime value. Work model: Onsite preferred in San Jose or San Francisco offices; collaborate virtually across time zones.

Here's How You'll Make an Impact on the Team

  • Explore data infrastructure, extract necessary data, analyze it, and visualize findings to reveal key marketing patterns and trends.
  • Summarize insights on customer needs, product positioning, campaign performance, market trends, and competition into regular, actionable updates.
  • Tell the story behind the numbers to influence business partners and drive corrective actions to strategy.
  • Partner with the marketing research team to acquire, synthesize, and circulate takeaways from primary research and market analyses.
  • Bring to life insights that drive account penetration and upsell motions to improve LTV.
  • Identify performance drivers and opportunities to strengthen product marketing messaging.
  • Partner with marketing to design data-driven campaigns that optimize prospect conversion.
  • Build feedback loops that surface knowledge gaps and inform future analysis and research.
  • Conduct end-to-end analyses on campaign, digital, and event performance to quantify impact on pipeline creation, growth, and progression.
  • Synthesize qualitative and quantitative data from multiple sources to support analytics goals.
  • Apply advanced B2B analytical methods to articulate marketing's impact on opportunity progression across the lifecycle.

Here's What You'll Need to Be Successful in This Role

  • 5+ years of related experience in Data Analytics, Consulting, or Marketing Analytics.
  • B2B Marketing and Sales knowledge (key requirement).
  • Very strong communication and presentation skills (key requirement).
  • Experience in data visualization (required).
  • Advanced Excel (required).
  • Knowledge of CRM tools such as Salesforce or Microsoft Dynamics (mandatory).
  • Understanding of key marketing KPIs across the customer journey from awareness to purchase.
  • Ability to translate stakeholder asks into technical requirements and deliver impactful analyses, insights, and reports.
  • Proactive self-starter who can work virtually; high accuracy with the ability to manage multiple datasets and requests.
  • Autonomy managing Director+ stakeholders and navigating a matrixed environment across time zones.

Here's What Else Might Help You Out

  • Power BI experience (highly preferred).
  • Proficiency in SQL, Hive, or Azure Databricks (highly preferred).
  • B2B SaaS experience in marketing and sales analytics (highly preferred).
  • MBA (preferred).

Pay Range

$ $61.27/hour

Ready to Make Your Mark?

This role may fill quickly. Submit your resume to be considered.

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