Director, Performance Media, Paid Social

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What's the role?

We're thrilled to be hiring a Director, Low Funnel Paid Social & Display to join Etsy's Brand Marketing team This is an exciting opportunity to develop a new capability for Etsy: building and leading our in-house performance media buying function across Paid Social and Display.
 

We're looking for someone who brings deep technical expertise and strong analytical rigor to drive conversion at scale. If you've led sophisticated performance media programs for a complex, high-SKU business, large retailer, or global marketplace, you'll feel right at home here.
 

This is a full-time position reporting to the Senior Director, Brand Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
 

This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here. 
 

What's this team like at Etsy?

Our Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy's growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

• Build and lead Etsy's in-house low-funnel media strategy and execution team, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social and Display program.

• Lead all aspects of the strategy, campaigns, tools, and systems that power direct response performance—identifying valuable cohorts, ensuring strong customer experiences, and driving efficient conversion.

• Stay ahead of technology trends with deep proficiency in analytics, measurement models, and feed-based program management to increase ROI.

• Guide hiring, staffing plans, training, and career development for the team while encouraging executional quality and innovation.

• Serve as the primary problem solver for launch, trafficking, and performance issues to ensure campaigns run efficiently and meet goals.

• Partner with the Director of Full-Funnel Strategy and cross-functional teams (Product, Analytics, Content) to deliver against a coordinated consumer journey, translate test plans into sprint-ready tasks, and align execution with strategic objectives.

• Of course, this is just a sample of the kinds of work this role will require You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
   

Qualities that will help you thrive in this role are:

• 10+ years leading paid social and display programs at scale, ideally in marketplaces, DTC, or retail; global experience preferred.

• Demonstrated success i n building and scaling high-performing teams, with a focus on hiring, mentoring, and strengthening team performance.​

• Analytically Driven: Deep understanding and experience with sophisticated measurement models including MTA, MMM and platform specific tools (Conversion Lift Studies, Data Clean Rooms, etc.) 

• Strong technical proficiency: product feeds, integrations, MMPs, landing experiences; AI/ML experience a plus. 

• Deep operational knowledge of campaign setup, QA, bidding, and feed management across platforms (Meta, Pinterest, TikTok, GDN).

• Experience managing and improving tools for feed uploads, pacing alerts, and QA automation.

• Problem-Solver: confident in acting as the point person for trafficking, launch, and feed-related challenges, with a solutions-first mentality.

• Skilled collaborator with cross-functional partners; strong communicator with leadership.

• Applies meticulous QA methods, detailed documentation, and accurate reporting to ensure reliability of campaign operations

• Clear Communicator: Confidence in surfacing execution insights to leadership, highlighting risks, performance, and opportunities for improvement.

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.