Home Health Specialist

Expand Access. Build Partnerships. Drive Home Health Excellence.

We are seeking a motivated and experienced Home Health Specialist to join our team. Reporting directly to the AVP of Business Development, this role is responsible for generating early and appropriate referrals through the development, retention, and growth of strong partnerships with healthcare professionals and referral sources. Acting as a brand champion, the Home Health Specialist ensures that the mission and vision of our company are consistently communicated and upheld.

Essential Functions of the Position

• Execute consultative selling strategies to build sustainable relationships with targeted referral sources.

• Establish and maintain professional relationships with physicians, discharge planners, social workers, facilities, and healthcare decision makers.

• Develop, implement, and evaluate strategic marketing plans to meet admission and census growth goals.

• Collaborate with clinical and operational teams to set and achieve short- and long-term objectives.

• Represent the company at community and business events to promote Home Health services.

• Plan and coordinate public education and outreach efforts to increase awareness of Home Health care.

• Provide education to referral sources, patients, families, and community organizations through in-services, one-on-one presentations, and group meetings.

• Ensure compliance with regulatory requirements, corporate policies, and admissions standards.

• Meet or exceed targeted goals for admissions, census, revenue, and expenses.

Specialized Knowledge and Skills

• Strong consultative marketing and relationship-building skills.

• Knowledge of Home Health services and community healthcare resources.

• Excellent oral and written communication skills.

• Strong organizational and recordkeeping abilities.

• Ability to collaborate effectively with clinical and admissions teams.

Education and Experience

• Bachelor's degree in business, marketing, communications, or related field preferred; equivalent experience considered.

• Minimum of two years of experience in referral development, sales, or marketing within healthcare.

• Existing relationships with healthcare facilities and professionals strongly preferred.

• Proven track record of meeting or exceeding sales and referral goals.

Licenses/Certifications

• Current driver's license and automobile liability insurance required.

Technical Skills

• Proficiency in Excel and PowerPoint.

• Experience using or similar CRM systems preferred.

Personal Traits and Qualities

• Self-motivated with a proven ability to achieve results.

• Flexible and adaptable to changing priorities.

• Strong interpersonal skills with the ability to engage diverse stakeholders.

• Commitment to patient advocacy and community education.

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Join Us in Expanding Access to Quality Home Health Care. Apply today to make a meaningful impact.

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

At Heartland Home Health, part of Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

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