Marketing & Communications Specialist
2 weeks ago
Marketing & Communications Specialist
The Position
Under the direction of the Marketing & Communications Manager, the Marketing & Communication Specialist is responsible for enhancing the identity of Greater Midland across all areas (marketing, communication, print, digital, signage, photography, etc.) within brand guidelines. The Specialist requires the ability to write succinctly, exceptional proofreading skills and a high-level knowledge of existing and emerging social media platforms. The Specialist must have a sense of urgency and organization to meet competing deadlines, working both as a team member and independently to manage multiple projects simultaneously. The Specialist must be familiar with systems to create, edit and produce promotional graphic materials. The Specialist must maintain a productive working relationship with multiple operating unit staff members from Program Coordinators to Executive-level leadership. This also includes external relationships, always focusing on customer service when responding to questions, comments and feedback through social and email. The Specialist must maintain high personal standards, and adhere to, and carry out, the Purpose and Values of Greater Midland.
Major Job Responsibilities
Develop marketing collateral from copywriting to design to fulfillment in electronic and traditional print mediums as needed.
Create and manage campaign timelines and execution.
Exhibit excellent writing and design skills, photography experience is a plus.
Execute social media strategies (i.e. posting, sharing, engaging, liking, increasing social reach and building meaningful connections, etc.).
Research and develop marketing and promotional tactics using targeting and audience segmentation.
Track and record the progress and performance of campaigns using Greater Midland's management system.
Review and assess the return on investment (ROI) for campaigns to determine the effectiveness and future strategies.
Manage organizational communications.
Work independently and take the initiative solving problems, enhancing the brand and improving operational efficiencies.
Consistently demonstrate leadership behaviors aligned with Greater Midland's Values.
Qualifications
Bachelor's degree in marketing, communications, graphic design or related field, or at least 3 years marketing and/or design experience in a fast-paced environment.
Proficient in creating graphics and editing within the Adobe Suite, Canva, or other comparable software, and Microsoft Office.
Proficient in social media targeting and communication on Facebook, LinkedIn, Instagram and others.
Experience implementing and managing multi-faceted projects (i.e. marketing plans & social media campaigns)
Self-driven and independent while embracing a team focused environment.
Strong writing and proofreading skills.
Excellent organizational and multitasking skills
Physical Requirements
Office is located in the Greater Midland Community Center; however, travel to other Operating Units will be required. Regular communication and contact with vendors, employees and members. Sitting for long periods of time and extended computer usage.
Why You Should Apply
As a full-time hrs./wk.) employee at Greater Midland, you receive:
On-the-job training
Health Insurance, PTO, holidays, 401k match, life insurance, AD&D and long-term disability, Paid Maternity/Parental Leave and more
A free family premier membership at any of our centers
Discounts on Greater Midland programs and services
You will enjoy a predictable schedule with consistent hours
(Job Code: GM1099)
More Information About Greater Midland: Greater Midland promotes vitality and builds belonging through recreation, wellness, and social services that encourage lifelong pursuit of learning, personal fulfillment, and good health. We respect differences and promote equality for all, offering programs and services that reflect the community's needs. Founded in 1919, Greater Midland's six operating units have grown to include Midland Community Center, Coleman Family Center, Corporate Wellness, Curling Center, North Midland Family Center, and Tennis Center. We employ more than 500 people country-wide and positively impact an estimated 80% of City of Midland residents with 60% of those living in Midland County. Learn more at
Job Type: Full-time
Pay: $17.00 per hour
Expected hours: 30 – 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person
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