Marketing Manager

Location: Mesa, Arizona
Job Type: Permanent
Compensation Range: $90, ,000 per year
Are you a results-driven marketing strategist with a passion for real estate and a sharp analytical mind?

We are seeking a highly organized and experienced
Marketing Manager
to drive lead generation, community traffic, and sales growth for our client's residential division. This high-impact role blends deep market analysis with hands-on campaign execution and team leadership to ensure our brand presence and sales goals are consistently achieved.

Responsibilities:
Analysis & Strategy

• Targeting & Market Intelligence: Analyze lead, walk-in, buyer, and market demographics to identify and target best-fit prospects for direct outreach.
• Land Acquisition Support: Provide crucial market data and insights to inform land purchase opportunities.
• Optimization & ROI: Rigorously track and analyze results for all marketing initiatives to maximize efficiencies and inform future strategy.
• Incentive Strategy: Partner directly with sales management to develop and coordinate the most effective incentives and offers to meet and exceed sales goals.
• Reporting & Communication: Coordinate all data analytics, strategy recommendations, and necessary reports across community, division, regional, and corporate teams.

Implementation & Lead Generation

• Community Marketing Plans: Develop and execute detailed, community-specific marketing plans targeting leads, walk-ins, and Realtors to drive qualified traffic.
• Asset Production: Create and deploy produced assets including email, direct mail, social media, and advertising using template-based design programs and marketing automation tools.
• Brand Guardianship: Ensure all forward-facing elements-including collateral, signage, and online content-adhere strictly to brand standards.
• Budget Management: Develop and oversee the annual marketing budget, manage all invoices, and provide monthly forecasting feedback to the finance team.

Team Leadership & Culture

• Competitive Analysis: Play an integral role in the division's competitive market analysis, proactively sharing data, strategy, and tactical ideas with the leadership team.
• Cultural Leadership: Participate as a member of the division leadership team, helping to instill a fun, collaborative culture built on humor, teamwork, and accountability.

Qualifications:

• Minimum of a Bachelor's degree in Marketing or a related field.
• Experience: Minimum 3 years of related marketing experience. Experience in a sales and marketing environment within Real Estate is strongly preferred.
• Leadership & Influence: Strong leadership skills, including experience managing team members, high accountability, and the ability to build trust and influence other department heads.
• Mindset: Demonstrates self-confidence, grit, and a growth mindset, with the ability to be adaptable and problem-solve in high-pressure situations.
• Skills: Ability to spearhead analytical, strategic, and tactical elements both independently and as part of a team.
• Execution Focus: Acts with urgency, requiring exceptional organizational skills and attention to detail to successfully prioritize and manage multiple tasks simultaneously.
• Technical Proficiency: Strong proficiency with Microsoft Office (PowerPoint, Word, and Excel).

JOBID:

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.