Marketing Specialist

JOB DETAILS:

Shift 1st/Day Shift

Location In Office

Schedule To be provided by leader

Salary Range $52,032 - $88,611Annually

JOB SUMMARY:

Help to drive key Empire Technology Holdings business strategies through creative marketing solutions by working directly with the Marketing Project Manager to execute a wide range of marketing processes and projects. The work will require interactions with a variety of stakeholders including the leadership, sales, parts and service managers, client facing employees, manufacturer representatives and all areas of marketing including: vendors, agencies, photographers, designers and printers. Will help produce and execute collateral, print ads, presentations, digital content, email marketing, events and lead generation campaigns.

ESSENTIAL FUNCTIONS:

• Work with the Project Manager to coordinate a wide variety of integrated marketing activities including: direct mail, email campaigns, sales support collateral, events, promotions, client communications, print ads, online content and more.
• Be the focal point for production, timeline, resourcing issues and approvals for your designated business units.
• Participate in the development of creative messaging and visual content for marketing communications.
• Understands brand requirements and consistently applies brand standards throughout all channels and businesses.
• Establish strong, productive working relationships with organizational partners and vendors including advertising agency, photographers, designers and printers to ensure production of materials on time and on budget.
• Manage and process marketing finances, contracts, and vendor relationships.
• Support corporate communications function with public relations efforts, presentations and business unit updates.
• Maintain project management system to update statuses and track project deliverables and deadlines.
• Work with Event Marketing Coordinator to drive event attendance and produce actionable metrics and follow-up activities.
• Monitor, develop and update web content through online content management systems.
• Prepare marketing metrics by collecting, analyzing, and summarizing campaign data.
• Support sales presentations by assembling proposals, videos, slide shows and collateral.
• Work closely with Marketing Project Managers to create, execute, maintain and support marketing plans for assigned business units
• Attend and support the company sponsored promotions and events.
• Other duties as assigned – performs additional tasks as needed to support organizational and departmental objectives
• Work safely at all times. Adhere to all applicable safety policies. Comply with all company policies, procedures and standards.

ADDITIONAL RESPONSIBILITIES:

• Perform a variety of administrative tasks.
• Travel to Technology branch locations to support specific projects as needed.
• Proofread printed materials produced by any other member of the Department as requested.
• Use Empire and Cat software applications for database administration, word processing and simple spreadsheet applications.
• Develop and maintain knowledge and proficiency on the following software applications and systems: Outlook, Microsoft Office (Excel, Power Point, and Word), Creative Suite, Marketing (content management, digital media and email systems), and general network applications; and other specialized applications as directed.
• Perform other tasks and special projects as assigned by the Marketing Project Manager.
• Work within and promote corporate values.

KNOWLEDGE SKILLS AND ABILITIES:

• Must have interpersonal skills to professionally work with people and provide customer support.
• Excellent oral, written communication and listening skills.
• Strong customer service skills.
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, and Excel).
• Strong knowledge of digital marketing principles and web technology.
• Understanding of Sales Processes and Customer Relationship Management Software (CRM).
• Extremely high level of attention to detail and high standard of quality.
• Excellent time management and organizational skills and ability to complete assignments on schedule with minimal supervision.
• Ability to thrive in a fast-paced, self-starter environment, juggling multiple projects at once.
• Ability to collaborate and to integrate with a diverse team.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to analyze problems, recommend solutions, and enhance communications within and outside the Marketing Department.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Must have acceptable attendance to meet all company standards and requirements.

EDUCATION AND EXPERIENCE:

• Proof of high school diploma or General Education Degree (GED).
• Bachelor's degree (4 year degree).
• Minimum of 4+plus years work experience.
• Experience in Adobe Creative Suite including Photoshop, InDesign and Illustrator.
• Experience with web content management systems and social media platforms.
• Experience working with B2B marketing, CSS or HTML, and/or Google Analytics, a plus.
• Must be able to communicate (speak, read, comprehend, write) in English.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, use hands to handle or feel, and talk or hear.
• The employee frequently is required to stand, walk, reach with hands and arms, climb or balance, stoop and kneel.
• The employee is occasionally required to lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision.
• If on an occasional basis, employees perform duties that Empire in good faith believes could affect the safety or health of the employee performing the task or others, then their role would be classified as working in a Safety-Sensitive Position.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, high, precarious places, and outside weather conditions.
• The employee is occasionally exposed to wet and/or humid conditions, extreme cold, and extreme heat.
• The noise level in the work environment is usually office moderate.

DISCLAIMER:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The roles and objectives of this job do not include setting corporate policy and does not constitute a managing agent of the company.

Empire Southwest is an equal opportunity employer. We evaluate applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The "Know Your Rights" Poster is available here:

Know Your Rights" Poster.

The pay transparency policy is available here:

Pay Transparency Nondiscrimination Poster-Formatted

Empire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call us at or email us - and let us know the nature of your request and your contact information.

Empire Southwest is an EEO employer.

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