Digital Specialist

Digital Specialist Erlanger Baroness Hospital Chattanooga, TN

Digital Specialist

Regular - Non-exempt - Full-time - Standard Hours 37.5

Description

Job Summary:

The Digital Specialist is responsible for assisting with the day-to-day operations of Erlanger's digital platforms, with a focus on content implementation, landing page creation, and ongoing maintenance of web-based assets. This individual supports marketing campaigns, digital infrastructure improvements, and user experience enhancements by ensuring that the right content is presented in the right way across the right platforms.

This role combines technical competence, platform familiarity, and collaborative energy to support Erlanger's brand, campaigns, and digital transformation efforts. The Digital Specialist works closely with the Digital & Web Strategy team, Content Manager, and Marketing Strategists to implement content and improve digital outcomes.

Key Responsibilities:

Website and Landing Page Management

• Implement web content updates, page edits, and structural changes using Erlanger's CMS (e.g., WordPress, Drupal, or similar).
• Create and manage custom landing pages for marketing campaigns, events, or digital advertisements in partnership with strategists and designers.
• Maintain internal links, forms, directories, and embedded tools across key pages.

Digital Campaign Support

• Assist in the digital setup and technical execution of service line and brand campaigns, including asset placement, UTM tracking, and basic performance monitoring.
• Collaborate with the Marketing and Digital teams to ensure campaign timelines are met and digital deliverables are implemented correctly.
• Coordinate file uploads, redirects, and page performance testing across campaigns.

Maintenance and Optimization

• Routinely audit websites and microsites for broken links, outdated content, formatting issues, and user experience problems.
• Help implement SEO best practices, including meta tags, alt text, keyword integration, and mobile responsiveness improvements.
• Provide technical QA for published content and troubleshoot platform display issues.

Cross-Functional Support

• Collaborate with the Content Manager and Production Specialist to ensure timely implementation of copy and design elements across digital platforms.
• Support the Creative and Communications teams by embedding video, press content, or patient stories into relevant web areas.
• Work with the Digital Engagement Manager to coordinate technical vendor support or internal IT collaboration when needed

Education:

Required: Bachelor's degree in digital media, Web Design, Marketing, Communications, or related field, or equivalent work experience

Preferred:

Experience:

Required:

• 2-4 years of experience in digital marketing, web content management, or technical website support
• Experience using CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge preferred
• Familiarity with Google Analytics, SEO fundamentals, and UTM campaign tracking
• Detail-oriented with strong organizational and time management skills
• Experience in healthcare, nonprofit, or highly matrixed organizations a plus

Position Requirement(s): License/Certification/Registration

Required:

N/A

Preferred:

N/A

Department Position Summary:

Erlanger Health Systems internal marketing team operates with the structure and coordination of a full-service marketing firm. Within this team, the Digital Specialist plays a crucial support role, ensuring the accuracy, integrity, and functionality of digital platforms primarily the health systems website and microsites including other digital resource roll outs, maintenance and upgrades (ex. ErlangerNOW)

Reporting to the Digital Engagement Manager, this role is a utility player across the digital space supporting web updates, landing page creation, content publishing, basic troubleshooting, and user experience improvements. The Digital Specialist ensures that Erlanger's digital assets are consistent, navigable, and reflective of the brand, while also supporting timely campaign execution and internal requests.