Marketing Manager

Please find the position details below:

• Client Name: Luxottica
• Job Title: CRM MARKETING MANAGER
• Job ID:
• Location: New York, NY office, 10018
• Work Arrangement: Hybrid,(3 days in the office)
• Work Hours: 40/week

Job Description:

GENERAL FUNCTION

The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.

MAJOR DUTIES AND RESPONSIBILITIES

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.

• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)

• Manages 1:1 and 1: many CRM calendar for Target Optical in coordination with the CRM Global campaign management team for ecommerce pure player brands

• Supports customer strategies and rewards programs development

• Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team

• Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program

• Manages external & internal agency relationships to maximize efficiencies.

• Collates campaign results, review against projected results and make decisions that continually improve performance

• Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails

• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels

• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.

• Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology

• Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.

BASIC QUALIFICATIONS

• Bachelor's Degree or equivalent experience in Marketing or Advertising field.

• 5+ years of experience

• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution

• Ability to collaborate with a variety of team members and levels in a matrix organization

• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

• Strong project management skills with a clear focus on results

• Experience with Oracle Responsys or IBM Unica is a plus

PREFERRED QUALIFICATIONS

• Ecom experience

• Optical experience

• Retail experience

• Consulting background

If this opportunity aligns with your career interests, we kindly request you to share your updated resume along with your availability for a brief discussion to explore the role further.

Additionally, if you know of any professionals in your network who may be good fit, we would greatly appreciate your referrals.

Thank you for your time and consideration. I look forward to your response.

Have a nice day

Thanks & Best Regards,

Praveen Sakibanda

Talent Acquisition Specialist

praveen

Diversity Nexus

4365 Route 1 South Princeton NJ, 08540

Praveen Sakibanda| LinkedIn