SEO/AEO Director, Content Planning

As a key member of the search team reporting to the Executive Director of AI and Search Strategy, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of content strategies that enhance AI search visibility and website performance to achieve clients' business objectives.

The SEO Director should have a strong understanding of multiple marketing disciplines, including SEO/AEO, content marketing, conversion rate optimization, and website analytics. This person will select content topics, prepare in-depth content briefs/outlines, and work closely with content writers to develop strong, SEO-focused content for product pages, informative articles, and other types of website content. The strongest candidates will have the editorial background needed to independently guide the development of content from initial planning through to the final, written draft.

The SEO Director must bring a tech-savvy background to their craft, with experience using SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, Screaming Frog, Scrunch, Microsoft Clarity) for the right purpose. Importantly, the SEO Director will take a data-driven approach to their work, using a mix of industry/market research and existing client analytics to inform and support their SEO/AEO recommendations.

Primary responsibilities

Here are some, but not necessarily all, of the SEO Director's responsibilities:

• Conduct website audits to evaluate current content performance and develop strategies to drive additional visibility, traffic, and conversions through both traditional organic search and AI search.
• Plan SEO content topics, draft content briefs/outlines, and provide detailed feedback on written content.
• Work closely with writers throughout the content planning and production process to ensure that the content will satisfy users and perform well in search.
• Use relevant tools (e.g., Google Search Console and Ahrefs) to conduct keyword research that will inform content recommendations.
• Demonstrate an in-depth understanding of how search engines and LLM platforms such as ChatGPT work.
• Bring a conversion-minded approach to content strategy by planning, implementing, monitoring, and reporting on conversion tracking in Google Analytics.
• Be able to clearly and confidently articulate how strategic and tactical SEO/AEO decisions support the client's goals.
• Facilitate or co-facilitate client-facing meetings and contribute to SEO/AEO strategy sessions for both small and large projects.
• Develop SEO reporting with cross-functional groups, including our data group, to track and improve content performance.

Additional responsibilities

• Contribute to new business development initiatives by identifying SEO/AEO opportunities for existing clients and supporting the creation of presentations/pitches for prospects.

What you'll need

• 8+ years of SEO experience, preferably in an agency setting.
• A mature understanding of multiple areas of SEO (content strategy, on-page SEO, technical SEO, web analytics, etc.)
• Demonstrated experience with SEO platforms (e.g., Google Analytics, Google Search Console, Ahrefs, Screaming Frog, etc.)
• A solid command of all aspects of content writing (structure, spelling, grammar, etc.)
• Preferred bachelor's degree in marketing, journalism, communications, English, creative writing, or another related field.

What makes TrendyMinds a great place to work

We believe a happy team is a solid team; it's as simple as that.

• Fully remote: We believe the best team isn't limited by physical location. Whether it's the West Coast or East Coast, we work with team members across all of the U.S. time zones.
• Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
• Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule: Some people are early birds who love collaborating in person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations - within reason and the needs of our clients - of course
• New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That's just not our style.
• Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

Our values

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

Know the Why behind the What.

We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)

Put relationships first.

We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.

Think Ahead and push boundaries.

Our tagline isn't Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don't always go according to plan. Don't be afraid to make mistakes, improve, and try again.

Bring your full self.

Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.