Infrared- Fitness Sauna Studio General Manager
2 weeks ago
HOTWORX General Manager – Bluewaters, Dubai, UAE
Lead the Future of Infrared Fitness & Community Engagement
Why Join HOTWORX?
Are you a passionate fitness leader ready to shape the next era of boutique wellness? Do you thrive on energizing your community, crafting digital buzz, and building business-to-business partnerships that fuel exponential growth?
HOTWORX, the pioneering infrared fitness franchise revolutionizing the gym experience globally, invites you to lead our dynamic Bluewaters, Dubai, UAE studio as General Manager.
HOTWORX offers more than just a workout—it's a life-changing wellness community. Our patented infrared sauna workouts, virtual coaching, and 24/7 studio access redefine results, efficiency, and recovery. As General Manager, you'll harness the power of innovative technology, high-energy teamwork, and creative marketing to propel membership and brand loyalty to new heights.
Bluewaters, Dubai is one of UAE's most iconic and vibrant communities—home to thriving
businesses, an iconic tourist location, and diverse residents who crave cutting-edge health and well-being solutions. This is your chance to inspire transformation, foster partnerships, and become the heartbeat of Bluewaters, Dubai's fitness movement
About HOTWORX
A Trailblazer in Infrared Fitness
HOTWORX isn't your typical fitness studio. We are a fast-growing international franchise with
over 700 locations, combining infrared heat, virtual instruction, and multi-functional
workouts in our signature patented saunas. We're known for our:
- 3D Training methodology: Heat + Infrared Energy + Exercise
- Time-efficient HIIT and Isometric sessions, including Hot Yoga, Pilates, Barre, Cycle, and more
- 24-hour member access for ultimate convenience and flexibility
- Results-driven approach: improved endurance, calorie burn, detoxification, and accelerated recovery
- Supportive, tech-savvy culture with outstanding franchisee support and team collaboration
Our Bluewaters, Dubai studio is ready for a visionary GM who can amplify member results,
forge new connections, and turn our brand promise into a local sensation.
Position: General Manager
Location: Bluewaters, Dubai, UAE
Type: Full Time
Who We're Looking For
Are you…
- Obsessed with fitness and holistic health?
- A natural leader, motivator, and relationship builder?
- Savvy with digital marketing and social media, both strategy and creativity?
- Driven by data, innovation, and the desire to exceed sales goals?
- Excited by the challenge of pioneering boutique wellness in a competitive market?
HOTWORX seeks a rockstar General Manager who embodies our cutting-edge, energetic brand voice and knows how to make a positive impact—online, inside the studio, and out in the local community.
Key Responsibilities
1. Studio Leadership & Team Development
- Recruit, train, coach, and inspire a high-performing staff of sales associates and trainers, fostering a collaborative and accountable work environment aligned with HOTWORX core values.
- Lead by example with infectious energy, professional conduct, and a hands-on presence—ensure the studio is spotless, inviting, and operating at peak efficiency.
- Facilitate weekly staff meetings, ongoing training, and performance reviews designed to elevate every team member's growth and results.
- Promote a fun, purposeful, inclusive workplace culture where every member feels supported and empowered.
2. Social Media & Digital Marketing Mastery
- Create and execute vibrant, on-brand content strategies across primary platforms
(Instagram, Facebook, TikTok, etc.) that showcase client achievements, wellness
education, challenges, and studio events.
- Engage directly with the community through live sessions, Q&As, behind-the-scenes footage, and interactive campaigns that convert followers into devoted members.
- Track social metrics, analyze insights, and adjust for maximum reach and engagement.
- Leverage digital ads, email campaigns, and influencer partnerships to drive studio traffic and amplify awareness.
3. Business-to-Business (B2B) Partnerships & Community Outreach
- Strategically network with Bluewaters, Dubai businesses, health providers, fitness
professionals, and local organizations to create promotional opportunities, cross-referral
agreements, and event partnerships.
- Initiate outreach for corporate wellness programs, speaking engagements, community events, pop-up workshops, and local sponsorships.
- Represent HOTWORX with passion at local fitness fairs, wellness expos, and neighborhood happenings.
4. Client Acquisition, Retention & Account Management
- Develop and execute client acquisition strategies: presales, high-converting tours, referral programs, targeted promotions, and irresistible membership offers.
- Deliver outstanding consultative sales—listen deeply to prospects, present tailored wellness solutions, track the sales pipeline, and achieve or exceed monthly new member targets.
- Manage the client lifecycle: welcome onboarding, periodic check-ins, feedback surveys, and proactive engagement to maximize satisfaction, renewals, and referrals.
- Handle account management with diligence—track memberships, process requests, resolve concerns quickly, and foster strong, lasting relationships.
5. Studio Operations & Financial Performance
- Oversee all daily studio functions, including scheduling, inventory, facility maintenance, and policy compliance in alignment with HOTWORX standards.
- Maximize revenue per square foot with effective appointment management and 24/7 access oversight.
- Monitor studio KPIs, budgets, and statements—report progress, identify trends, and execute targeted action plans for business growth.
- Ensure compliance with health and safety protocols, CPR/AED certification, and company policies at all times.
What Makes HOTWORX Different?
Patented Infrared Fitness: Our 3D Training approach transforms standard workouts
into multi-sensory, results-driven experiences. Infrared technology elevates calorie burn,
speeds recovery, and detoxifies the body—all inside semi-private saunas with virtual
trainers.
Tech-Forward Model: Our virtual instructor and 24/7 access create convenience,
consistency, and scalability—appealing to busy, ambitious professionals and students
alike.
Community Powered: HOTWORX isn't just a gym, but a wellness movement—built
around hospitality, results, and customer service that turns clients into raving fans.
Support and Flexibility: Franchise-wide resources, regular training, and an engaged
corporate support team help you accelerate success.
Unlimited Growth: With the studio's capacity for hundreds of members and robust
revenue potential, you'll drive your career and the community forward.
--Essential Qualifications--
Education & Experience
-Minimum 3 years' experience in a management role, ideally in fitness, wellness, or hospitality settings. Prior HOTWORX experience is a plus.
-Experience leading teams, recruiting/selecting staff, and designing training programs
- Strong track record in sales, business development, and hitting measurable KPIs
-Digital marketing and social media content management expertise—demonstrated experience growing accounts, overseeing campaigns, and leveraging analytics tools
-Proven success in relationship building and B2B networking (local partnerships)
-Bachelor's degree in fitness, health, business, hospitality, or related field (preferred but not required)
-CPR/AED/First Aid certification (current or must be obtained upon hiring)
Skills & Attributes
-Fitness-Focused: Deep passion for health, wellness, and helping others transform their lives
-Social Media Pro: Creative, strategic, and hands-on with digital tools and trends
-Sales Driver: Consultative selling ability, resilient closer, and motivated by success metrics
-Relationship Builder: Natural communicator who forges trust with members, staff, and local businesses
-Organizer: Highly organized with keen attention to detail and strong time management skills
-Energetic Leader: Inspires action, keeps morale high, and rolls up your sleeves when needed
-Brand Champion: Consistently models the HOTWORX brand values, voice, and standards.
Compensation & Benefits
What's In It for You?
We believe in rewarding excellence and supporting your professional growth. Our General
Manager compensation includes:
-Competitive monthly salary ($32,000 – $42,000) plus uncapped commissions and performance bonuses for exceeding membership and revenue goals
-Free HOTWORX studio membership + discounted products and apparel
-Flexible schedule and generous paid time off
-Ongoing HOTWORX University training, annual conventions, and development resources
-Medical insurance
-Growth opportunities within the HOTWORX Master Franchise network in UAE
-The pride of leading a studio that makes HOTWORX Bluewaters a healthier, happier place
HOTWORX Studio & Corporate Culture
-Fun & Energetic: Expect a positive, high-energy, and growth-focused environment.
Teamwork and shared vision are the foundation of every successful HOTWORX studio.
-Purpose Driven: We exist to help members "discover their inner warrior"—empowering
everyday people with innovative fitness and a transformative mindset.
-Supportive Framework: Ongoing training, supportive franchise relationships, and
access to the latest industry best practices.
-Results Oriented: The HOTWORX brand is built on member results—celebrating their
transformations, curating five-star experiences, and upholding the franchise's premium
reputation in every touchpoint.
If you're looking for a culture where you can innovate, lead, and genuinely impact the lives
around you, you'll thrive here.
Apply Today Shape the Future of Fitness
Ready to put your passion, creativity, and leadership on the front lines of fitness innovation?
Apply now to become the General Manager of HOTWORX Bluewaters. Show us how you'll
build a team, cultivate a community, and make our studio the hottest wellness destination in the region
Applications are reviewed on a rolling basis. HOTWORX is an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all team members.
To Apply:
Submit your resume with a cover letter explaining:
-Your fitness and wellness journey, and why HOTWORX resonates with you
-A social media post or event idea you'd implement to attract new members in
Bluewaters, Dubai
-Examples of how you've built successful local partnerships or achieved client
acquisition/sales goals
-Your approach to leading and inspiring a team in a boutique fitness environment
Job Type: Full-time
Base Pay: $32, $42,000.00 per year
Benefits:
- Employee discount
- Relocation assistance
Work Location: In person
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