Director, Neuroscience Marketing, Migraine

The
Director, Dysport Marketing - Migraine
is a new, key strategic and leadership role within the Neuroscience Business Unit. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience. The Director will join the Neuroscience Marketing team as an individual contributor and will be joined by additional Marketing headcount as a potential launch approaches. The position will report to the Senior Director, Neuroscience Marketing

The
Director, Dysport Marketing - Migrain
e will be responsible for developing, managing, and ultimately executing brand plans, with a particular focus on HCP engagement and patient marketing. This includes all facets of launch readiness planning, including but not limited to: strategy, positioning, segmentation, messaging, creative campaign development/testing, material development, and budget planning/management. The Director will be responsible for collaborating with cross-functional partners including partnership with Global Launch Team, Data & Analytics, Insights, Sales, Value & Access, Medical Affairs, HEOR, Regulatory and Legal. Additionally, the Director will work external partners, including creative & media agencies.

*WHAT -*
Main Responsibilities & Technical Competencies****
This role is critical to shaping the brand's entry into the migraine space and will key in the development and execution of a comprehensive launch strategy that positions Dysport for success in a competitive and evolving market.

• Cross-Functional Partnership
• Work with Global and US Launch teams to drive alignment across key stakeholders, including Medical Affairs, Value & Access, Sales, Regulatory, Legal, Data & Analytics, and Insights, to support core elements of launch
• Launch Strategy: Creation of the U.S. launch strategy for Dysport in Migraine, including brand positioning, messaging, and go-to-market planning.
• Customer Insights & Market Research: Generation of deep customer insights through qualitative and quantitative research to inform brand strategy and tactical planning.
• Tactic Design & Execution: Lead development and execution of initiatives including congresses, personal promotion, training/education, and omnichannel engagement plans for HCPs and patients
• Launch Readiness: Ensure all critical milestones are met, including training, field force preparation, and supply chain coordination.
• Agency & Budget Management: Manage external agency partners and oversee budget planning and tracking
• Performance Metrics: Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.

*HOW - Knowledge & Experience*
Knowledge & Experience (essential):

• Minimum 10+ years of overall relevant experience, with at least 5 years of biopharma marketing experience; with a minimum of 2 years neurotoxin experience, including Migraine
• Successful launch planning experience
• Experience with Pharma Direct-to-Consumer creation, execution, measurement & optimization
• Proven cross-functional leadership skills to lead across a complex matrixed organization
• Strong communication and interpersonal skills, along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Track record of successful projects delivery and positive performance results.
• Strong scientific/medical aptitude and experience
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills
• Willingness/ability to travel domestically. International travel may be occasionally required

Knowledge & Experience (preferred):

• Commercial field experience a plus

Education / Certifications (essential):

• Bachelor's Degree or Equivalent in relevant field

Education / Certifications (essential):

• MS/MBA preferred

Language(s) (essential):

• Fluent in English

The annual base salary range for this position is $180,750 to $265,000.

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.