Director, Rare Disease Marketing, Biliary Atresia

Ipsen is seeking a leader to support the Bylvay marketing team with its pediatric rare liver disease initiatives within the Rare Diseases Business Unit.

The Director, Rare Pediatric Liver Marketing will lead marketing efforts for the anticipated Biliary Atresia indication and will be responsible for the development and execution of the overall US indication expansion strategy for Biliary Atresia.

Additionally, the role will support the team's strategic patient finding, genetic testing, and healthcare professional educational efforts.

We are seeking a candidate with a strong background in the US launch of rare disease therapies, the ability to drive success through cross-functional collaboration, and demonstrated success in fast-paced environments.

Main Responsibilities & Technical Competencies

• Strategic Planning: Develop and implement comprehensive launch planning strategies to support the launch and growth of Bylvay in biliary atresia, ensuring alignment with overall brand objectives and business goals.
• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
• Content Creation: Oversee the creation and management of HCP and patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
• Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives
• Relationship Building: Build and maintain strong relationships with healthcare professionals and key opinion leaders to enhance the reach and impact of patient marketing efforts.
• Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
• Budget Management: Manage the biliary atresia launch marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives.
• Educational Outreach: Create and deliver educational materials and programs that inform patients and healthcare providers about Bylvay, its benefits, and its proper use.
• Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with biliary atresia.

Behavioral Competencies Required:

Drive Vision and Strategy

• Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action
• This role is responsible for leading the launch strategy for a new indication in a rare disease space, requiring strategic foresight and the ability to align stakeholders around a compelling vision.

Customer (& Patient) Focus

• Displays and echoes the patients' voice through all touchpoints
• Understands and integrates the patient ecosystem view
• Integrates the patient voice into everything we do
• Ensures we set and shape our sight on what matters for patients and society
• The role involves patient-focused marketing, advocacy, and educational outreach, making patient-centricity a core requirement.

Collaborates

• Collaborates and communicates without boundaries, continuously removes organizational barriers
• Focuses on continuous improvement; integrates and leverages key learnings, showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset
• The role requires extensive collaboration across internal functions and global teams, as well as with external stakeholders.

Excellence in Execution

• Approaches priority setting and setting the stage through the lens of execution
• Establishes clarity about the goals, accountabilities, timelines, and next steps; can identify/spot opportunities for real impact on patient and society
• Able to be focused and performance-driven with clear KPIs
• Plans and aligns effectively (steps, resources, timelines etc.)
• Displays a commitment to best practice sharing and setting
• Promotes single point of accountability
• The role demands strong executional capabilities to manage launch readiness, content development, media planning, and budget oversight.

Influences

• Listens and observes actively (paraphrases, summarizes, uses body language) and reflects on what was said, builds on what others are saying
• Gets insights on objectives of other stakeholders and can identify common interests
• Actively seeks win-win partnerships/solutions
• Able to embark internal and/or external stakeholders without hierarchical relationships
• The role requires influencing internal and external stakeholders, including thought leaders, caregivers, and cross-functional teams, to drive alignment and impact.

Knowledge & Experience

Knowledge & Experience (essential):

• Minimum of 12 years of experience in commercial pharmaceutical roles, such as marketing, sales leadership, commercial strategy, & commercial operations with a minimum of 6 years in marketing
• Excellent leadership, strategic planning, and project management skills
• Proven track record of developing and executing successful healthcare professional and patient marketing strategies
• Strong understanding of the rare disease landscape and patient needs
• Excellent communication, leadership, and project management skills
• Strong analytical skills with the ability to interpret data and make informed decisions
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to build and maintain strong relationships with internal and external stakeholders
• Ability to work collaboratively in a cross-functional team environment
• Proficiency in digital marketing tools and platforms

Knowledge & Experience (preferred):

• Pediatric rare disease and/or hepatology experience

Education / Certifications (essential):

• BS/BA in a relevant field

Education / Certifications (preferred):

• MBA or other relevant advanced degree

Language(s) (essential):

• English

The annual base salary range for this position is $180,000-265,000

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.