content manager

Location: Malvern, Pennsylvania

Job Type: Contract

Compensation Range: $ per hour

We are seeking a Content Strategy & Optimization Specialist to play a pivotal role in managing our content pipeline, ensuring content governance, and driving performance improvements across our digital platform.

In this role, you will be the crucial link between various cross-functional teams, managing the entire lifecycle of content updates—from initial intake and documentation to final publication and performance monitoring. You will ensure our digital pages meet the highest standards for SEO, UX, and compliance.

Responsibilities:

Workflow & Ticket Management

• Manage intake, prioritization, and routing of Jira tickets from CLEAR to PIPSCM, ensuring completeness of documentation (SEO briefs, Red Oak IDs, creative assets).
• Monitor daily ticket activity and status changes, ensuring timely elevation.
• Coordinate the submission of requests to the internal creative agency (RED) for page refresh and renewal based on criteria established.
• Ensure SEO recommendations and UX design feedback are incorporated into ticket documentation and review cycles.

Audit & Content Governance

• Lead monthly and quarterly audits of PIPS pages, focusing on expiry, compliance, performance metrics, and alignment with SEO and UX best practices.
• Maintain and enhance the Airtable repository of 700+ pages, used by Risk, Engagement Strategy, and ECO Operations.
• Collaborate with UX and SEO teams to refine audit criteria and identify opportunities for content improvement.

Dashboard Development & Optimization

• Partner with analysts to evolve Power BI dashboards that monitor page performance, accessibility, and risk metrics.
• Integrate Adobe site performance metrics into dashboards to track client engagement, conversion intent, bounce rates, and UX signals.
• Surface SEO and UX insights to inform content prioritization and optimization strategies.

Red Oak Submission Processing

• Ensure Red Oak submissions are completed and accurately linked to Jira tickets prior to elevation and closed in compliance with retention policies.
• Develop processes for aggregating quarterly Red Oak submissions and tracking compliance status.

Cross-Functional Collaboration

• Coordinate with SEO strategists, designers, and UX strategists to align content delivery with business goals, search visibility, and user experience standards.
• Participate in PI Planning and CLEAR refinement sessions to surface blockers and align strategic priorities.
• Develop and maintain relationships with the internal creative agency (RED) to ensure that requests are handed off in good order.
• Collaborate with Subject Matter Experts (SMEs) and business partners on requirements and review of content updates and page data.
• Actively contribute to UX design reviews and SEO strategy sessions, providing content insights and recommendations.

Qualifications:

• Bachelor's degree in Business, Communications, Information Systems, or related field.
• 3+ years of experience in content operations, project coordination, or digital workflow management.
• Proficiency in Jira, Workfront, Airtable, Power BI, and Adobe Analytics.
• Strong organizational skills and attention to detail.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Experience with Red Oak compliance workflows.
• Strong understanding of SEO principles and UX design strategy.
• Familiarity with design systems and accessibility standards.
• Ability to interpret data insights for content prioritization and optimization.
• Experience contributing to UX and SEO reviews and translating feedback into actionable content improvements.

JOBID:

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.