Director of Sales and Marketing

1 week ago

Panama City, Florida, United States CUSA, LLC Full time $60,000 - $120,000 per year

At The Quality Inn Panama City , we pride ourselves on creating exceptional guest experiences through outstanding service and modern accommodations. Our hotel is seeking an energetic and driven Director of Sales to lead our sales efforts, build strong community relationships, and maximize revenue opportunities in a competitive market.

Position Summary

The Director of Sales will be responsible for developing and implementing sales strategies to drive occupancy, increase market share, and grow revenue. This role requires a proactive, hands-on professional who thrives on relationship building, prospecting new business, and delivering measurable results.

Key Responsibilities
Develop and execute a comprehensive sales plan to achieve room revenue and market share goals.

Prospect, negotiate, and close new business across corporate, group, and leisure segments.

Build and maintain strong relationships with clients, community partners, and local organizations.

Conduct property tours, presentations, and client entertainment to showcase the hotel.

Monitor and analyze market trends, competitor performance, and demand generators.

Collaborate with the General Manager and Revenue Management team to optimize pricing and inventory.

Maintain accurate records in the hotel's sales and catering system.

Represent the hotel at networking events, trade shows, and industry conferences.

Provide weekly and monthly sales activity reports to ownership and management.

Qualifications
Minimum 2–3 years of hotel sales experience (limited-service or select-service preferred).

Strong knowledge of local market dynamics and competitive hotel landscape.

Proven track record of meeting or exceeding sales and revenue goals.

Excellent communication, negotiation, and presentation skills.

Highly organized, detail-oriented, and able to manage multiple priorities.

Proficient in Microsoft Office and hotel sales systems.

Benefits
Competitive base salary plus performance-based incentive plan.

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