Direct Marketing Campaign Supervisor

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

The Supervisor Direct Marketing Campaign will implement direct marketing programs set by Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns. They will be responsible for creating and executing Direct Mail for the properties. This includes the selection of data, segmentation, association of offers, proofing art, performing variable data proofing and loading data into systems. Must be highly organized and work with other teams effectively.

The Supervisor Direct Marketing Campaign is responsible for the consolidation creative and data outputs and the coordination of the production direct marketing campaigns for gaming, dining, hotel, promotions, and special events. The Campaign Supervisor must maintain a strong relationship with key stakeholders including corporate and property teams and print and mail house vendors.

The ideal candidate will be able to:

• Work independently with limited supervision
• Collaborative across a large-scale organization
• Communicate effectively across multiple departments
• Convert strategic goals into effective campaigns and programs
• Think creatively and analytically
• Be detail oriented
• Manage multiple concurrent projects with specific timelines

Success Competencies

• Innovative: Looks at issues from a fresh viewpoint and adapts to the changes created by the environment.
• Communication: Believes in the importance of keeping others informed.
• Excitement: Displays a high level of energy, intensity and enthusiasm.
• Strategic: Has the ability to analyze the future impact that a decision made today is likely to have. Understands the interdependence of various work units and the importance of integrating their activities
• Ethics: Demonstrates integrity and exercises discretion in handling confidential information.

Essential Job Duties and Functions:

• Manage concurrent direct marketing programs.
• Manage communications between corporate, regional, and property marketing teams and outside vendors
• Develop, consult, and recommend variable content within creative and campaign management platform
• Manage print production of direct mail including gathering print production specifications, working with internal agency on developing variable content, vendor award/selection, and invoice reconciliation
• Document and communicate lessons learned for continuous improvement
• Suggest new ways to develop and implement successful direct marketing campaigns
• Provide all necessary data, copy, and art files to selected vendors
• Review all creative and live data proofs
• Manage U.S. Postage funds and property expense allocations
• Create, manage and communicate project status

Qualifications

• Demonstrated database/direct mail program design, production, and fulfillment
• Expert knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities
• Ability to successfully manage multiple streams of work in a challenging, dynamic environment
• Proactive, takes ownership and initiative
• Ability to work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
• Excellent communication, proofreading and organizational skills required
• Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint, Access, etc.)
• Excellent written and oral communication skills
• Ability and comfort communicating to all organization levels
• Minimum of three years marketing department, agency or print vendor experience
• Ability to obtain and maintain necessary licenses, permits, or certifications

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.